138. End of Year Reflection + Looking Ahead

As the year comes to a close, I wanted to record something a little different for this final episode of Online Store Success.

This isn’t a strategy episode.
It’s a pause.

A chance to slow down, reflect on the year that’s been, and look ahead with a bit more clarity and intention before everything ramps up again.

If this year stretched you emotionally, mentally, or financially, you’re not alone. It’s been a big year for many e-commerce founders, and in this episode I invite you to gently reflect on what actually worked, what felt heavy, and how you want your business and life to feel in the year ahead.

This episode isn’t about setting revenue targets or pushing harder.
It’s about closing the year intentionally and creating space for a more aligned next chapter.

In this episode, I talk about:

• Why this year felt heavier than usual for many small business owners
• How to reflect on what worked without judgement
• Identifying what drained your energy, time, or cash flow
• Shifting focus from revenue goals to how you want your business to feel
• What I’m seeing work right now inside my mastermind clients’ businesses
• Why simplifying your product range and focusing on hero products matters
• Creating a more easeful, sustainable sales and marketing engine
• Protecting your energy through better systems, support, and operations

A gentle reflection as you listen:

As you listen, I invite you to sit with these questions:

• What actually worked for you this year?
• What felt heavy or misaligned?
• How do you want your business and life to feel next year?

There’s no pressure to have perfect answers. This episode is simply about noticing, acknowledging, and closing the year with intention.

Ways you can work with me:

If you’d like support as you move into the new year, here are a few ways we can work together.

One Ad Wonder

A self-paced mini course that teaches a simple, high-converting Meta ads strategy.
Perfect if you want a low-investment starting point.
https://www.jodieminto.com/oneadwonder 

eComm Ads Academy

A small-group coaching program for product-based e-commerce brands already making sales and ready to scale with Meta ads.

Includes lifetime access to the curriculum plus an 8-week live coaching round starting 16 February.
https://www.jodieminto.com/eaa 

The 7-Figure Scale Collective Mastermind

A high-touch mastermind for established fashion and lifestyle e-commerce brands ready to scale profitably and build a business that runs in school hours.

The next cohort starts on 2 February, with four spots available.
https://www.jodieminto.com/mastermind 

Listen to the episode:
https://www.jodieminto.com/podcast