STRATEGIC E-COMMERCE COACHING
Get clear on what is really holding your e-commerce business back.
Strategic coaching for established fashion and lifestyle founders who need sharper priorities, stronger profit and an experienced second set of eyes across the whole business.
Choose a private 90-day strategy or ongoing support as you implement, measure and adjust.
EXPLORE COACHING OPTIONS
WHY STRATEGIC COACHING
Turn all the ideas, data and competing priorities into a clear plan.
Coaching gives you an experienced perspective across the numbers, products, website, marketing, team and operations, so you can see what matters most and move forward with greater clarity.
You have sales, but growth is inconsistent.
The business has traction, yet the next stage feels harder to predict and more difficult to manage.
It is difficult to see the business objectively.
When you are close to every decision, it can be hard to identify what is genuinely limiting sales, profit or capacity.
You are unsure what deserves your attention first.
Too many competing priorities make it harder to focus on the work most likely to move the business forward.
THE LEAN MILLION DOLLAR METHOD
Your framework for scaling a lean, profitable, freedom-first e-commerce brand.
Rather than chasing isolated tactics, we strengthen your business and product strategy, sales and marketing engine, and systems together. This creates a clearer path to multi-six or seven figures with stronger margins, a leaner team and a business that does not rely on you for everything.
Business & Product Strategy
What is the clearest path to profitable growth, and which products will get you there?
Build a more focused and profitable business model by aligning your growth goals, sales channels, product range, pricing and inventory, so more of your revenue turns into margin and cash flow.
Sales & Marketing Engine
How will you attract and convert your ideal customers consistently?
Create a more predictable path to sales with sharper positioning, stronger messaging, a higher-converting customer journey and a clear marketing and promotional rhythm that can scale with the business.
Systems for Scale
What needs to work without you so the business can grow with more freedom?
Build the operational capacity to grow through stronger processes, a lean team, automation, AI and the right 3PL support, so the business runs more efficiently and is less dependent on you.
TWO WAYS TO WORK TOGETHER
Choose the support your business needs now.
Choose a one-off strategic review when you need clarity and a plan. Choose ongoing coaching when you want experienced guidance as you implement, review results and adjust.
ONGOING STRATEGIC SUPPORT
The 7-Figure Scale Collective
BEST FOR: PERSONALISED STRATEGY, ACCOUNTABILITY AND ONGOING SUPPORT
Expert guidance for the decisions that matter most as you scale.
A high-touch mastermind for fashion and lifestyle founders ready to move beyond unpredictable sales and scale with more clarity, consistency and profit.
Get expert eyes on your business, personalised guidance on what to focus on next, and ongoing support to help you make stronger decisions without carrying it all alone.
EXPLORE THE COLLECTIVE
PRIVATE 1:1 STRATEGY
Your 90-Day eComm Growth Plan
BEST FOR: CLEAR PRIORITIES, EXPERT DIRECTION AND A PRACTICAL 90-DAY PLAN
Stop guessing what to focus on next.
In this private strategy intensive, we step back from the day-to-day and look at what’s really happening across your business.
Together, we review your Shopify data, Meta ads, email performance and social content, then turn those insights into a focused 90-day plan showing what to prioritise, what to pause and where to put your time, energy and budget next.
VIEW PRIVATE STRATEGYWHAT CHANGES WITH THE RIGHT STRATEGIC SUPPORT
You make clearer decisions and move forward with confidence.
With the right priorities, stronger visibility across the business and expert guidance when you need it, growth feels more focused and far less overwhelming.
See what is really holding growth back.
We identify the issue currently limiting sales, profit, cash flow or capacity.
→Know what to focus on first.
You leave knowing what matters now, based on your numbers, resources and goals.
→Adjust as the business changes.
We refine the strategy as the data and business change, rather than starting over.
COACHING FOR THE STAGE YOU ARE IN NOW
The right support depends on where your business is now and what you need next.
This coaching is designed for established fashion and lifestyle founders who want clearer priorities, stronger decisions and practical support to move the business forward.
THIS WILL SUIT YOU WHEN
Your brand already has sales, but growth feels inconsistent or harder to manage.
You want an experienced perspective across the whole business, not another isolated tactic.
YOU WILL GET THE MOST FROM IT WHEN
You are ready to use your numbers, make focused decisions and follow through.
You want clear priorities and are prepared to implement the strategy rather than continually changing direction.
YOU MAY NEED A DIFFERENT STARTING POINT WHEN
Your business is still pre-revenue, or you are looking for someone to manage it for you.
This is strategic coaching rather than done-for-you business or marketing management.
AS TRUSTED BY
Fashion and lifestyle brands I’ve supported.
CLIENT RESULTS
Better decisions show up in the numbers.
Different brands begin from different positions. These founders used the coaching to simplify decisions, strengthen execution and create meaningful growth.
WHITE AMBER LABEL
Seven figures within 12 months
“I achieved the unbelievable goal of becoming a seven-figure business in under 12 months.”
Amber
CONFETTI KIDZ
628% business growth
“My business has grown by 628%. No exaggeration. Every business owner needs someone like Jodie.”
Gemma Brennan
HELGA
A$560K in sales and 203% growth
“Jodie has taken my business to a level I never thought possible.”
Google review
AWARDS, QUALIFICATIONS & CERTIFICATIONS
Business degree
GPA 6.75
Gold AusMumpreneur
Fashion, 2020 and 2021
Gold Stevie Award
Company of the Year, 2021
Local Business Awards
Outstanding Fashion winner
Certified Digital Marketer
Digital Marketing Institute
Meta Media Buying Professional
Professional certification
LIFE COACH
Certified Life Coach
Professional coaching qualification
Business degree
GPA 6.75
Gold AusMumpreneur
Fashion, 2020 and 2021
Gold Stevie Award
Company of the Year, 2021
Local Business Awards
Outstanding Fashion winner
Certified Digital Marketer
Digital Marketing Institute
Meta Media Buying Professional
Professional certification
LIFE COACH
Certified Life Coach
Professional coaching qualification
CHOOSE YOUR NEXT STEP
Get clear on what will move your business forward.
Whether you need a focused 90-day plan or ongoing support as you implement and grow, choose the coaching option that matches what your business needs now.
SPEAKING, CONSULTING & EDUCATION
Real business experience, turned into practical learning.
I work with organisations, universities, private colleges and industry groups looking for an experienced speaker, educator or advisor across business growth, digital marketing, e-commerce and entrepreneurship.
My perspective is shaped by 27 years in business, four businesses across products and services, corporate experience in Australia and the Middle East, and building and selling a seven-figure fashion brand.
Formal qualifications
Bachelor of Business (Marketing), graduated 2026 · Meta Certified Media Buying Professional · Certified Digital Marketer · Certified Life Coach
I bring that experience into clear, engaging sessions that connect strategy with the realities of running and growing a business. The focus is practical, relevant and designed to give people ideas they can use.
Areas of experience
Engagements
