You’ve poured your heart and soul (and, let’s be honest, a lot of cash) into building your e-commerce business...
But despite all the effort, the sales still feel inconsistent. The wins are fleeting, and the stress? Constant.
It doesn’t have to be this way.
You don’t need to keep guessing, pushing harder, or piling more onto your plate.
What you need is a clear strategy, smart systems, and the right support to turn your brand into a consistently profitable business (without sacrificing your freedom, flexibility, or sanity along the way).
Hi, I'm Jodie 👋
I’m an award-winning e-commerce growth strategist, former seven-figure fashion brand owner and host of Online Store Success, a chart-topping marketing podcast across Australia, New Zealand and Europe.
I’ve got the credentials: a business degree, Meta certification, countless business awards and more than 25 years of business and marketing experience.
But the part that matters most?
I’ve built the thing.
My fashion brand started at weekend market stalls and grew into a million-dollar-a-year online label, becoming a well-known name in the Australian fashion space before I sold it in 2023.
Over 10 years, I learnt what it really takes to grow an e-commerce brand from the inside out.
Not just the shiny marketing bits.
The stock decisions. Cash flow pressure. Team growth. Customer experience. Scaling pains. And the constant question every ambitious business owner eventually asks:
“How do I keep growing this without losing myself in it?”
As a wife and mum, I know that question personally too. Because building a serious business doesn’t happen in a vacuum. It happens around real life, real responsibilities and real seasons where “just do more” isn’t a strategy.
Today, I help ambitious fashion and lifestyle business owners make smarter decisions across their product range, profitability, Shopify store, email marketing, customer acquisition, Meta Ads and business systems.
The goal is stronger sales, clearer priorities and a leaner e-commerce business that supports the life you started it for.
Let’s grow your brand →Ready to build an e-commerce business that gives you the freedom to create, the flexibility to breathe, and the income to grow (on your own terms)?
If you’re done with quick fixes and craving real, sustainable growth, there are a few powerful ways we can work together.
How I can help you grow
Whether you need a clear strategy for the next stage of growth, ongoing support to scale more profitably, or practical help strengthening a specific part of your marketing, there’s a way to work together.
The 7-Figure Scale Collective
Ongoing strategic support for established fashion and lifestyle e-commerce brands.
Get expert guidance across your product range, pricing, profitability, Shopify store, email marketing, customer acquisition, team and systems, so you can grow with clearer priorities and less reliance on you doing everything.
Private e-commerce strategy
A focused review of what is holding back your growth and where to focus next.
I’ll review your Shopify data, website and marketing performance, identify the biggest opportunities and build you a practical 90-day growth plan tailored to your business.
E-commerce courses and programs
Practical training to help you strengthen the skills behind a more profitable online store.
Choose from focused programs covering e-commerce marketing, Meta Ads, conversion and the systems you need to attract more customers and grow sales with confidence.
Bali Founder Retreat 2027
An intimate luxury retreat for female e-commerce founders ready to step away from the day-to-day and reconnect with their bigger vision.
6-9 April 2027 | Ubud, Bali
Join a small group of product-based female founders for four beautifully curated days in Ubud, Bali.
This is not a large conference or a packed business event.
It’s an intimate, elevated retreat designed for genuine connection, thoughtful conversations, business clarity and space to breathe.
With only 10 to 12 places available, this will be a very personal experience from start to finish.
JOIN THE WAITLIST →$20M+
In sales for my students & clients
1,000+
E-COMMERCE BUSINESS OWNERS HELPED
2013
LAUNCHED MY FASHION BRAND, ILAND CO.
2023
SOLD MY 7-FIGURE ONLINE FASHION BUSINESS
20+
YEARS IN BUSINESS AND MARKETING
SUBSCRIBE
The Online Store Success Podcast
The podcast for fashion and lifestyle brand owners ready to scale their online stores.
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Featured In
Awards & certifications
Amber scaled her sales by 2,900% to a million dollars a year (in less than 12 months)
I was struggling to be seen and making a humble 25K per year online before I enlisted the help of the best coach I have ever come across in the eccom space, Jodie Minto.
I have now achieved the unbelievable goal of becoming a 7 figure business in just under 12 months of studying with her! .. Yes, that stuff can really happen! This was only achievable by having expert coaching from Jodie who has guided me step by step in how to effectively advertise on Facebook and set professional goals and strategies in place.
I hesitated for over a year before I took the leap to study with Jodie and only wish I had done it sooner… and not wasted my time & money on many other courses that got me nowhere. Learning from someone who has been there and done it themselves and understands every facet of owning your own label and online store just makes sense.
Jodie has the amazing ability to explain technical, creative and most importantly the balance of growth and scaling to help you achieve your goals and not reach burnout…
Jodie Minto is the Real Deal.. a passionate and patient coach who truly cares for her students and wants them to win.. and the best part, she shares the “secrets” of the industry and how to be successful that others are so often tight lipped about. An authentic and transparent coach that truly knows her stuff.. I owe a great deal to Jodie for setting me on the right path… finally!
If you're willing to learn, put in the work and take action then I Highly Highly Recommend joining the Mastermind!
Amber, Designer & Owner - Ladies fashion brand
My business has grown by 628% - no exaggeration!
Every business owner needs someone like Jodie! I began working with her six months ago, unsure of what to expect, and since then, my business has grown by 628%—no exaggeration!
If you're serious about taking your business to the next level but unsure of where to start, Jodie is there every step of the way, uncovering areas you may have never considered. I can't wait to see what 2025 brings with Jodie's continued support and guidance.
Gemma Brennan - Confetti Kidz
Since joining Jodie's mastermind program, I've smashed my business goals, experiencing record-breaking months and weeks.
When I first started working with Jodie, I was seeking direction and clarity to scale my e-commerce business. What I found was so much more than just a coach – I found a strategic partner who truly understands the key strategies of growing an online business.
What sets Jodie apart is her deep background in the fashion industry, which immediately created a sense of connection and understanding. Her expertise goes beyond generic advice; she brought in specialised experts in critical areas like Google ads, and email marketing, providing a comprehensive approach to business growth along with her own expertise in Facebook Ads
The impact of her coaching has been nothing short of remarkable. Since joining her program, I've consistently smashed my business goals, experiencing record-breaking months and weeks. More importantly, I've gained something invaluable – confidence. I now feel equipped and empowered to make strategic business decisions that drive real growth.
Jodie's coaching has been a game-changer. She doesn't just offer advice; she provides a roadmap to success, confirming that I'm on the right path and giving me the tools to keep scaling my business. For any e-commerce entrepreneur looking to take their business to the next level, I cannot recommend her highly enough.
Peta Jefferies - Rock Olive
Jodie has been a mentor and business coach of mine for many years. I owe much of the success of my 7-figure business to her business experience, expertise and knowlege.
Jodie shares her insights to benefit others who she takes under her wing, in a warm, personalised and caring way.
I encourage other business owners to engage with Jodie and learn of the many ways to reach the heights of owning a successful business."
Jane M, Luxury Pet Brand
My Revenue increased by 447.47%, and my average dollar order increased by 45.99%
I first came across Jodie through a Facebook ad for a free webinar. I joined up and she opened the call with I make xx amount of money online through my fashion business per year. I hated going to markets so I had to make online sales work.
In the first couple of weeks of working together, utilising a bunch of strategies my online traffic improved by 164%. My Revenue increased by 447.47% and my average dollar order increased by 45.99%
I have now been working with Jodie for 2.5 months, during this time my online traffic (compared to before working with Jodie) has improved 960.7%, my revenue by 1215.03% and my average dollar order continues to sit at an improved rate of 45%.
Jodie has been an epic mentor. She is especially good at the practical application of FB ads, traffic generation and customer nurturing.
I am thoroughly enjoying working with her!
Deb, Stoked NZ
Implementing the strategies and changes I’ve learned has allowed me to gain the right exposure and grow both traffic and conversions through my website.
Online Store Success has been an absolute game-changer for me and my business. As someone driven by a big ambition to create positive change and help people navigate the natural beauty, health, and wellness market with ease, I often felt overwhelmed by the unique challenges of eCommerce.
Jodie has made it not only easier to understand the complexities of online stores, social media, and email marketing but has completely transformed my initial feelings of overwhelm into empowerment and confidence. Implementing the strategies and changes I’ve learned has allowed me to gain the right exposure and grow both traffic and conversions through my website.
Online Store Success simplifies the complexities of running a product-based online store into clear, actionable steps. The strategies build on one another seamlessly, ensuring that my customers enjoy an exceptional website experience that feels effortless, enjoyable, and stands out from the rest. From mastering the art of email flows to creating engaging social media content and product pages optimised to convert and truly connect with the audience, the insights have been invaluable.
If you’re looking for clarity, growth, and practical tools for success, I can’t recommend Jodie and the Online Store Success course enough!
