WELCOME FRIEND, I'M JODIE MINTO

About Me

I'm an award-winning e-commerce mentor, founder of a seven-figure fashion brand, podcast host, and speaker based on Australia's Central Coast of NSW. I'm also a certified Digital Marketer, Meta Ads Specialist and Life Coach.

I started my online fashion store from scratch while working full-time, juggling young kids, and living in the Middle East. Today, that business, iland co., is a seven-figure online brand with stockists and customers worldwide. I sold that business in 2023 and now support other women in growing their e-commerce businesses through my coaching programs and courses.

I also host the popular e-commerce podcast Online Store Success, which reached number 2 in marketing podcasts in Australia for two weeks straight and frequently sits in the top 30 in Australia, Europe, the Middle East and the United States.

WELCOME, FRIEND, I'M JODIE MINTO

About Me

I'm an award-winning e-commerce mentor, founder of a seven-figure fashion brand, podcast host, and speaker based on Australia's Central Coast of NSW. I'm also a certified Digital Marketer, Meta Ads Specialist and Life Coach.

I started my online fashion store from scratch while working full-time, juggling young kids, and living in the Middle East. Today, that business, iland co., is a seven-figure online brand with stockists and customers worldwide. I sold that business in 2023 and now support other women in growing their e-commerce businesses through my coaching programs and courses.

I also host the popular e-commerce podcast Online Store Success, which reached number 2 in marketing podcasts in Australia for two weeks straight and frequently sits in the top 30 in Australia, Europe, the Middle East and the United States.

LIKE YOU, I WAS SOMEONE WHO KNEW THERE HAD TO BE SOMETHING MORE THAN THE 9-5 GRIND OUT THERE FOR ME.

MY STORY

Eight years ago, I was living in the Middle East with my husband and two young children. I loathed my full-time corporate job because I was burnt out and exhausted, and everything felt hopeless.

Then on a trip to Australia, I spotted women wearing stunning summer kimonos. Suddenly I had a vision of creating a fusion between East and West, creating designs that married the Arabic abaya and Japanese kimono.

And so, my e-commerce journey began.  I founded iland co. and began selling at local markets.

My kimonos sold well, and I knew my business had potential. But I was still working my full-time job, and it was time to take a leap of faith.

So that’s what I did. I set up an online store and started making my business dream a reality.

And then, guess what? I didn’t make a single sale. I quickly realised that traffic and sales don’t come just because you press ‘publish’ on your website and run a few social media posts. (So unfair!!)

So, I began researching and studying everything I could about e-commerce, digital marketing, copywriting, social media, and Facebook ads, but I couldn’t get enough!

I sought the help of international fashion industry experts. I hired a business coach and I attended a million conferences and masterminds. I was determined to make it work.

Then, I tested different strategies, learning the hard way through trial and error. I wasted time on the wrong things and money on many things that didn’t work.

 

THEN I REALISED ...

e-commerce is a numbers game, and only 1 - 3% of website visitors were likely to convert.  I soon understood that the lack of traffic, not my products, was the problem. Then I discovered Facebook Ads, and I've never looked back!

Facebook and Instagram Ads became my new superpower. 

I learnt how to manage my own ad account by adopting the latest strategies and tactics. Finally, traffic and sales began to grow.

(I can still remember having my first $5K month. I was so excited – my hours and hours of hard work were beginning to pay off.)

My Facebook Ads brought in consistent traffic and amazing returns on my investment. My website visitors were adding to their carts like nobody’s business.

Plus the branding, customer service, and user experience work I had put in was leading to glowing reviews - which encouraged others to buy.

 

I HAD CRACKED THE ADS CODE...

I could hardly believe my eyes as I watched my sales hit $10K, then $20K, $50K, $100K, $170K and more.

It hasn’t been an easy journey, but I couldn’t be prouder of my achievements, and I recently sold my e-commerce business for a great return.

AND I WANT THE SAME FOR YOU.

 

 

MY MODUS OPERANDI?

To teach emerging online store owners how to crack the code of eCommerce success for a life of uncapped income, flexibility and fun.

I'VE BEEN FEATURED IN:

FREE RESOURCES

<< Free Downloadable Guide>>

Learn the 5 Major Online Store Mistakes That Are Costing You Sales

Discover these key mistakes that you might be making right now and start making more sales from your online fashion or lifestyle store today.

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Top 5 Facebook Ads Strategies

Working for Fashion & Lifestyle Online Stores in 2024

Discover...

What's changed this year for Facebook Ads and how to use these changes to your advantage

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Listen to my FREE Audio Facebook Ads Playlist Now!

Sick of wasting money on Facebook and Instagram Ads that don't deliver?

When to know if your business is ready for Facebook and Instagram Ads

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Are you ready to make this the best year in business?

Discover how we can work together ⬇️

Your Winning Website

Your Winning Website helps fashion and lifestyle online store owners turn more browsers into buyers by doubling their conversion rate in 30 days or less (without spending a cent on ads).

This mini-workshop series is coming soon.

COMING SOON!

Online Store Success

Online Store Success helps fashion and lifestyle e-commerce business owners make consistent sales every day, so that they can quit their day jobs and fulfil their creative dreams (without wasting time or money on things that don’t work).

 

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7-Figure Scale Collective

The Boutique Mastermind For Lifestyle eCommerce Brands To Scale to 7 Figures. 

A 6-month high-touch, done-with-you coaching program for fashion and lifestyle e-commerce founders ready to scale.

 

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CONNECT WITH ME ON

Instagram

@iamjodieminto