FREE E-COMMERCE RESOURCES
Clearer answers for your next move.
Practical guides to help you diagnose what is holding back your online store, decide what to fix first and move forward with more confidence.
EXPLORE THE FREE RESOURCES
Free tools for online store owners
Find what’s costing you sales and what to fix first.
Browsers not buying? Ads costing more? Sales suddenly slowing? Choose the free diagnostic that matches the problem you need to solve.
Free website conversion diagnostic
Find the leaks costing your store sales.
More traffic won’t fix a leaky store. Find what’s stopping browsers from buying and identify the one or two conversion fixes to focus on first.
The Conversion Rate Amplifier
Free Meta Ads diagnostic
Find why your Meta ads aren’t working.
Before you spend more or change everything, check your creative, audience, campaign and offer. Pinpoint what’s hurting performance and what to fix first.
The Meta Ads Troubleshooter
Free sales slowdown diagnostic
Find why your store’s sales have slowed.
Is it fewer visitors, fewer buyers, lower order values or stock gaps? Check what’s changed so you can focus on the cause before reaching for another discount.
The Sales Slowdown Diagnostic
Tools I use and recommend
Software and systems that support a leaner e-commerce business.
Some links below are affiliate links, which means I may receive a commission or account credit. I only include tools I use, have used or genuinely recommend.
Shopify
The e-commerce platform I used to build and run my own seven-figure fashion brand. Simple to manage, scalable and supported by a large app ecosystem.
Klaviyo
Email and SMS marketing automation built for e-commerce, helping brands turn customer data into more relevant campaigns and flows.
Triple Whale
A reporting and attribution platform that connects with Shopify, Meta Ads, Google Ads and Klaviyo to bring key performance data together.
ManyChat
Automate useful conversations across Instagram DMs and Messenger, from FAQs and lead capture to product enquiries and customer support.
ClickUp
An all-in-one productivity platform for planning, documenting processes and keeping projects and team responsibilities organised.
Kajabi
The platform I use for my website, courses, podcast and email marketing. Useful for experts building education, coaching or content-based businesses.
Later
A social media scheduling tool for Instagram, Facebook, TikTok and Pinterest, with planning and publishing features for lean teams.
Wayflyer
Revenue-based financing for consumer brands. I previously used Wayflyer to support inventory funding in my fashion business.
Outsourcing Crew
A virtual-assistant service I use and recommend for taking recurring administration and operational tasks off your plate.
Trusted experts and courses
Specialist support I am happy to recommend.
These recommendations cover areas outside my core coaching and training, including Google Ads, Shopify development, analytics and course-business strategy.
Google Ads Bootcamp
Kaity Griffin’s training for building a stronger understanding of Google Ads fundamentals.
Free keyword series
A practical starting point for understanding Google Ads keywords and search intent.
Profitable Promotion
Kaity Griffin’s flagship training for improving e-commerce Google Ads strategy and execution.
Lifestyle Business School
Stevie Dillon’s support for experts building lean, profitable online course and coaching businesses.
ShopTweaks
Sagar is my long-term Shopify developer and my first recommendation for Shopify design and development support.
Ray Pastoors
Google Analytics, reporting and SEO support for businesses wanting clearer data and better visibility.
READY FOR PERSONALISED SUPPORT?
Need more than a free resource?
Get expert eyes on the wider business, understand what is limiting growth and leave with clearer priorities for your next stage.
✦ Private strategy
✦ Ongoing coaching
✦ Practical training
✦ Clear next steps
