FREE E-COMMERCE DIAGNOSTIC
Sales are down. Find out what’s actually changed before you change everything.
A practical diagnostic for established e-commerce brands.
Work out whether the slowdown is coming from traffic, stock, conversion rate, average order value or customer retention—so you can fix the right problem first.
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27+ years
in business and marketing
$1.3M
annual fashion brand revenue
7-figure brand
built, scaled and sold
Award-winning
entrepreneur and mentor
WHY DOWNLOAD IT
Stop guessing what caused the slowdown.
The Sales Slowdown Diagnostic gives you a clear order for reviewing the numbers behind a drop in revenue—before you discount, rebuild your website or pour more money into ads.
01 · DIAGNOSE
Find where the decline begins.
Compare seasonality, traffic, product availability, conversion rate, average order value and customer mix in a logical order.
02 · PRIORITISE
Know which lever to pull first.
See whether the real issue sits with acquisition, stock and product mix, your website, basket value or retention.
03 · ACT
Fix the right problem first.
Turn a vague sales slowdown into a focused investigation, without changing everything at once or adding unnecessary work.
THIS DIAGNOSTIC IS FOR YOU IF
Your sales have slowed and you are not sure why.
You have an established e-commerce brand, but revenue has dipped, stalled or become unpredictable—and every part of the business looks like it could be the cause.
Use this diagnostic before launching another promotion, changing your ads or rebuilding your website. It will help you identify what actually changed, then put your attention there.
BUILT FROM REAL E-COMMERCE EXPERIENCE
Hi, I’m Jodie.
I started my fashion business with pieces made one by one by a local tailor and sold them at market stalls. I went on to build the brand into a seven-figure international e‑commerce business, then sold it in 2023.
Today, I help established fashion and lifestyle brands identify what is limiting growth, sharpen their commercial priorities and build more profitable businesses without unnecessary complexity.
Everything in this guide comes from the decisions, mistakes and lessons behind that journey.
REAL E-COMMERCE RESULTS
Practical guidance that creates momentum.
A few words from brand owners who have applied my strategies inside their businesses.
★★★★★
“I went from zero sales to consistent orders.”
Jodie is the genuine and professional expert every brand needs to build a successful website and customer base.
Marlena
Horizon Athletic
★★★★★
“I increased my sales by 150% in six months.”
I was ready to fold the business. Now I am kicking goals I could only have dreamed of.
Louise Carter
Baby Luno
★★★★★
“My revenue increased by 447%.”
My traffic improved by 164% in the first few weeks and the growth continued from there.
Deb
Stoked NZ
READY TO FIND THE REAL PROBLEM?
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