FOR ECOMMERCE FOUNDERS FED UP WITH YO-YOING SALES
More consistent sales.More profitable growth.Less of your life swallowed by the business.
Build a stronger ecommerce business with the strategy, marketing engine and systems to scale without adding more chaos, complexity or hours to your week.
Founding beta places are now open. Join before 30 November 2026 to access founding member pricing.
SHOW ME HOW TO SCALE SMARTER$14K → $89K
Jane’s monthly sales in 6 months
+303%
Louise’s annual revenue growth
+628%
Gemma’s revenue growth in 5 months
$1M+
Amber scaled to seven figures in 12 months
DOES THIS FEEL FAMILIAR?
You’ve proven people want what you sell. So why do sales still feel so unpredictable?
You’ve got products people buy. Orders are coming in. The business has traction. But behind the scenes, you’re still working far too hard for sales that can swing from one month to the next.
And when sales dip, it’s easy to panic and start throwing more at the problem. More promotions. More campaigns. More content. More ad spend. Sometimes that helps. Sometimes the real issue is somewhere else entirely, and you’ve just spent more time and money fixing the wrong thing.
You’re never really off
Even when the laptop closes, your brain doesn’t. You’re thinking about sales, stock, cash flow, marketing, your team and what needs fixing next.
Taking a few days off shouldn’t feel like preparing for a military operation.
One slow month can send you straight into panic mode
A promotion. A new campaign. More content. More ad spend.
You’re trying to get sales moving again, but it’s hard to know whether you’re fixing the right thing.
You’re second-guessing what deserves your attention
Ads? Email? The website? A new product? Hiring? Cutting costs?
There’s no shortage of things you could work on. Knowing which one will actually make the biggest difference is harder.
And all that reacting has a cost.
You can end up putting more money into ads when the website is the issue, launching another product when too much cash is already tied up in stock, or spending weeks fixing something that was never the biggest constraint in the first place.
INTRODUCING
eCommerce Scale Collective
An ongoing coaching and implementation program for established ecommerce founders who want more consistent sales, more profitable growth and a business that doesn’t rely on them for every decision.
The strategy is guided by my Lean Million Dollar Method, looking across the three areas that need to work together as you scale: your business and product strategy, your sales and marketing engine, and the systems behind the growth.
We use that whole-business view to work out what is holding you back, where the strongest opportunities are and what deserves your attention first.
SEND ME THE PROGRAM DETAILS
FIRST STEP INSIDE THE COLLECTIVE
We start with your private 90-minute Scale Audit.
Included with every package, this is where we step back and work out what your business actually needs next.
01
Audit the business
We dig into your numbers, products, marketing, profitability, customer journey and operations.
02
Find the leaks
We identify what may be costing you sales, profit, cash or time.
03
Spot the opportunities
We work out which growth opportunities are most worth pursuing now.
04
Build your roadmap
From that audit, I build your custom 12-month Scale Roadmap and first 90-day priorities.
HOW IT WORKS
A strategy that keeps moving with your business.
Your roadmap gives you direction. The coaching, specialist support and quarterly reviews help you implement it, make better decisions and adjust as the business changes.
01 · MAP IT
Know what deserves your attention.
Your Scale Audit becomes a personalised 12-month roadmap, with the first 90 days clearly prioritised.
02 · IMPLEMENT IT
Get support while you do the work.
Weekly coaching, specialist input, feedback and accountability help you work through decisions and keep the plan moving.
03 · REVIEW IT
Keep the strategy relevant.
Every quarter, we review what’s working, adjust the direction and map your next 90-day priorities as the business evolves.
REAL FOUNDERS. REAL BUSINESSES.
Hear what it’s like to have the right support behind you.
WHY THIS WORKS DIFFERENTLY
We don’t start with a curriculum. We start with your business.
The Collective is designed around what your numbers, products and business are telling us, not a fixed sequence everyone has to follow.
Your business determines the strategy
We look at your products, margins, marketing, conversion, retention, systems and operations before deciding what deserves your focus.
Ads are one lever, not the whole answer
If the real constraint is product mix, profitability, conversion, retention, inventory or operations, that is where we work.
You get better at making the calls
You learn to read what is happening, ask better questions and make stronger decisions, with experienced support and specialist coaches around you.
You still own the business and the implementation. We bring the strategy, outside perspective, specialist expertise, feedback and accountability to help you make clearer decisions and follow through on them.
SEND ME THE PROGRAM DETAILSWHAT’S INCLUDED
The strategy is only useful if you can actually put it into action.
The eCommerce Scale Collective gives you a clear view of what your business needs next, plus the support to implement it, work through problems as they come up and keep adjusting as the business grows.
PRIVATE 90-MINUTE SCALE AUDIT
Find out what actually deserves your attention.
We look closely at your products, profitability, marketing, customer journey, systems and operations to uncover the biggest opportunities and what may be holding growth back.
So you stop spreading your attention across everything and know where to focus first.
YOUR PERSONALISED 12-MONTH SCALE ROADMAP
Know what you’re working towards and what comes next.
I turn what we uncover into a practical 12-month roadmap, with your first 90 days clearly prioritised.
So you have direction for the year without trying to solve the whole business at once.
COACHING + SPECIALIST SUPPORT
Get help with the decisions you’re making now.
You’ll have daily coaching inside the community, weekly coaching calls and specialist support across paid ads, email, conversion, SEO, organic social, AI and automation.
So you can make stronger decisions, solve problems faster and keep moving instead of second-guessing everything.
QUARTERLY PLANNING + ONGOING LEARNING
Keep the strategy relevant as the business changes.
Every quarter we review what’s working and reset your next 90-day priorities. Throughout the year, you’ll also have practical masterclasses, trainings and face-to-face events.
So your roadmap keeps evolving with the business instead of becoming another plan sitting in a folder.
CHOOSE THE LEVEL OF SUPPORT THAT FITS YOUR BUSINESS
Core, VIP or Elite.
Every option includes the Collective’s core strategy, coaching and specialist support. The difference is how much private strategy support you want with me.
CORE
Strategy, support and accountability.
Your personalised roadmap, weekly group coaching with me and the coaching team, specialist support, quarterly planning and community support.
VIP
Add regular private strategy support.
Everything in Core, plus four private quarterly strategy sessions with me to review your roadmap, make course corrections and reset priorities.
ELITE
Have me more closely involved.
Everything in Core, plus one private strategy session with me each month, direct access between sessions and deeper support around key decisions. Elite is capped at four clients.
CLIENT RESULTS
Real founders. Real businesses. Very different paths to growth.
The numbers matter, but so does what changed behind them. These are founders who came in needing clearer direction, stronger decisions and support to keep moving.
Individual results vary and are not guaranteed.
LADIES FASHION
From around $25K a year to seven figures in 12 months
“Jodie’s guidance on Facebook Ads, strategy and growth completely transformed my business. She’s genuine, experienced and truly wants her clients to win.”
Amber, designer & owner
CHILDREN’S WEAR
Sales grew more than 600%
“Jodie’s mastermind completely transformed my business. Her strategic insight and support gave me the clarity, confidence and systems to scale sustainably.”
Gemma, Confetti Kidz
BABY PRODUCTS
+303% annual revenue growth
“I was ready to fold my business because I felt I had tried everything. Now I’m kicking goals I could only have dreamed of and getting more done than I had in years.”
Louise, Baby Luno
LADIES FASHION
Record-breaking months and consistent $100K+ sales
“I joined looking for direction and clarity to scale, but found much more than a coach. Jodie became a true strategic partner who understands both ecommerce and the fashion industry.”
Peta, Rock Olive
MORE RECENT WINS
And the numbers showing up inside client accounts.
Supporting screenshots from recent client results across different brands and growth strategies.
MEET JODIE
I lead the strategy and coaching inside the Collective.
I’ve spent more than 20 years in business and more than a decade in e-commerce. I built my own fashion brand from the ground up, scaled it to seven figures and sold it.
Bachelor of Business (Marketing) · Certified Meta Media Buyer Professional · Lecturer in paid social media advertising
I know growth from the inside. The stock. The cash flow. The ad spend. The hiring decisions. The months that fly, and the months that make you question everything.
Alongside my coaching, you’ll also have access to specialist coaches and experts across areas like email, paid ads, conversion, SEO, retention, organic social, AI and automation.
MEET YOUR COACHING TEAM
Jodie, Jess and Hannah, with more coaches and experts to come.
You’ll have support across different areas of e-commerce, with additional coaches and experts joining the Collective over time.
JODIE · E-COMMERCE STRATEGY + COACHING
Build a stronger business with clearer priorities and better decisions.
Jodie brings 27+ years in entrepreneurship and business and 12+ years in international e-commerce. She built, scaled and sold her own seven-figure fashion brand, and now helps founders make stronger decisions across product, profitability, marketing and growth.
She holds a Bachelor of Business (Marketing), is a Certified Meta Media Buyer Professional, and lectures in paid social media advertising.
JESS · EMAIL + KLAVIYO
Turn email into a stronger, more consistent revenue channel.
Based on the Gold Coast and a mum of two, Jess runs her own email marketing agency and brings deep Klaviyo experience into the Collective.
She leads our monthly email and Klaviyo coaching, where members can submit strategy, campaigns, flows and account performance for review. Jess is also inside the community for email-related questions between calls.
HANNAH · PAID ADS
Get clearer on what’s working, what isn’t and what to do next.
Hannah supports paid media across Meta, Google, YouTube, Pinterest and TikTok, helping you troubleshoot performance and make smarter decisions without treating ads as the answer to every growth problem.
She leads specialist paid ads support inside the Collective, so you can get experienced eyes on performance when paid media is one of the levers we’re working on.
ADDITIONAL EXPERTS INSIDE THE COLLECTIVE
Specialist training from experienced e-commerce experts.
I’ve already lined up additional experts to deliver specialist training and sessions across key areas of e-commerce. They may not all be permanent members of the coaching team, but you’ll have access to their expertise as part of the Collective.
IS THIS YOUR NEXT STEP?
Is the eCommerce Scale Collective right for you?
THIS IS FOR YOU IF...
Your business averages at least AUD $15K per month in sales, and you have the funds to invest in coaching and growth.
You’re ready to take the business to the next level and build something stronger, more profitable and more scalable.
You take radical responsibility for your own success and are willing to implement, adjust and follow through.
You want support across the whole business, not just Meta ads.
You want to be part of a community where you’re supported, challenged and cheered on, and you’re willing to do the same for others.
You want a business that grows without everything depending on you.
THIS ISN’T FOR YOU IF...
You’re still in the early stages and don’t yet have consistent sales.
You’re only looking for Meta ads support.
You want someone else to make the decisions, do the work or take responsibility for the outcome.
You expect rapid, dramatic growth without the budget, team or capacity to support it.
You’re looking for a quick fix instead of building a stronger business across all four seasons and playing the long game.
TRUSTED BY ECOMMERCE FOUNDERS
Fashion and lifestyle brands I’ve supported.
HEAR IT FROM THE FOUNDERS
What changes when you have the right support behind you.
A little more from founders who’ve been inside the room, made the decisions and done the work.
WHY NOW
Another six months of panicking every time sales dip won’t make the business more predictable.
If every slow period still sends you scrambling for another campaign, promotion or quick fix, the same bottlenecks are likely to follow you into the next season of the business.
Founding beta pricing is available until 30 November 2026. After that, prices increase and these founding rates won’t be offered again.
PROVEN IN REAL ECOMMERCE BUSINESSES
You don’t need more ideas. You need to know which ones are worth acting on.
That is the work we do inside the Collective, with strategy grounded in your numbers, your products and the stage your business is actually at.
Ready to build a clearer path to your next stage of growth?
Complete the short form and I’ll send you the eCommerce Scale Collective details, package options and current founding beta information.
SEND ME THE PROGRAM DETAILSINTERESTED?
Here’s what happens next.
There’s no pressure to choose a package from this page. Start by getting the full details and seeing whether the Collective feels like the right fit.
01 · GET THE DETAILS
Complete the short form.
I’ll send you the full program details, current package options and founding beta information.
02 · REVIEW THE OPTIONS
See what level of support suits you.
You can compare Core, VIP and Elite and decide whether you want to take the next step.
03 · GOOD FIT CALL
Talk it through with me.
If it looks like a fit, we’ll have a 30-minute call to talk through your goals, answer your questions and work out which level of support makes sense.
FREQUENTLY ASKED QUESTIONS