If you’re an established fashion or lifestyle brand founder and you’re ready to get off the sales and cash-flow rollercoaster and grow in a way that feels profitable, sustainable and supportive of your life...This is for you.

Through personalised strategy and a supportive group of ambitious founders, we’ll help you grow beyond $10K months, and scale to the multi-six or seven-figure business you’ve always dreamed of, with profit, simplicity and freedom at the core.

The goal is simple:

Help you create consistent, profitable growth (without working 100 hours a week) so your business gives you freedom and supports your lifestyle.

 LET ME INTRODUCE YOU T0: 

The 7-Figure Scale

Collective 

An intimate high-touch mastermind with 7-figure fashion founder Jodie Minto. 

 A mastermind designed exclusively for established product-based e-commerce founders who are ready to build a lean, profitable, 7-figure a year business that fits into their life, not the other way around.

 

REAL RESULTS.
Real Founders.

  • Allyson skyrocketed her sales by 780% going from $3k months to $32.5k months  after just 5months in the mastermind.
  • Danasia doubled her sales in her very first month in the mastermind 
  • Gemma grew her children's wear brand by 628% in just 5 months.
  • Amber scaled her fashion business by 3,000% to $1 million a year in less than 12 months.
  • Peta achieved consistent $100K+ months with her lifestyle brand within 6 months.
  • Jane scaled her Pet brand to 7-figures after joining the mastermind

Your brand has this same incredible potential.

Ready to make this your breakthrough year?

If you're serious about scaling your fashion or lifestyle brand profitably, sustainably, and without overwhelm, this mastermind is exactly what you’ve been looking for.

Tell Me More →

No doubt, you've tried it all: 

✔️ You’ve invested thousands into Meta ads, but the results don’t add up

✔️ You’ve added new products, only to have cash tied up in slow-moving stock

✔️ You’ve followed expert advice, yet sales are still unpredictable

You don’t need to work harder (or buy another course).

You need a strategy and support that moves the needle and supports the business (and life) you want.

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I've been exactly where you are, and I want to tell you there's a better way... 

I see you working late, pouring your heart into your brand but feeling trapped on a never-ending treadmill.

Trust me, I've been right there with you.

You know that emotional rollercoaster... celebrating your biggest sales day ever, then hearing crickets the next?

Constantly refreshing your Shopify dashboard, hoping for another order?

I remember sitting at my kitchen table at 11 pm, buried in spreadsheets, wondering how I could possibly hit my goals without sacrificing every waking moment.

My husband would ask, "Are you ever coming to bed?" and I'd always reply, "Just one more hour."

Sound familiar?

💥TRUTH BOOM 💥

 The truth about scaling your fashion or lifestyle brand

It’s not about doing more. More products. More content. More random ad spend.

Because if scaling were just about spending more on Facebook ads or pumping out new collections, you'd already be hitting $100K months.

The real reason you’re stuck?

You don’t have clarity on which levers to pull to scale profitably, sustainably, and without working more hours than you already are.

 

Jodie has been featured in...

The Game-Changing Benefits of The 7-Figure Scale Collective Mastermind

Strategic Support & Expert Guidance

  • 1:1 Coaching Sessions: Get personalised, hands-on support to refine and implement a growth strategy tailored to your business. Whether you're launching your next  product range, expanding into new markets, or navigating your next big hiring decision, you'll be guided by someone who's scaled and sold a 7-figure fashion brand and helped hundreds do the same.

  • Weekly Mastermind Calls: These intimate sessions go far beyond strategy. Yes, we dive into what’s working in ads, offers and operations, but they’re also a space for real connection. Many of our members have shared their biggest breakthroughs here. It’s where ideas form, support flows, and where founders show up fully-not just as business owners, but as humans. 
  • Access to Industry Experts: Stay ahead of the curve with specialised training led by experts in Meta Ads, Google Ads, Email Marketing, operations and more. Learn what’s working right now in e-commerce so you can apply it directly to your business and keep growing with confidence.

Actionable Feedback & Real-Time Optimisation

  • Real-Time Expert Meta Ad ReviewsGet expert eyes on your Meta ads every second week, to review performance, identify opportunities to scale, and ensure your campaigns are aligned with your goals and optimised for profit.

  • A Second Set of Eyes: Get direct access to my eyes inside your systems, including Meta Ads Manager, Klaviyo and Shopify to identify gaps, fix what’s not working, and catch opportunities you might be missing.

  • Conversion and Strategy FeedbackFrom product page audits to launch campaigns and offer testing, you’ll get clear, actionable input on how to lift conversions, strengthen your messaging and grow more profitably across all key areas of your business.

How the Mastermind Transforms Your Business

CLARITY & DIRECTION

No more second-guessing or chasing shiny objects. Get a personalised, clear, strategic roadmap and expert guidance from someone who’s actually built and scaled a 7-figure brand- so you know exactly where to focus next.

ACCOUNTABILITY & MOMENTUM

Stay on track with regular check-ins, coaching calls, and a supportive community that keeps you focused, motivated, and consistently moving forward- so you're never stuck wondering what to do next.

CONFIDENCE IN YOUR BUSINESS DECISIONS

Understand your numbers, marketing, and growth metrics so you can make informed, strategic choices that drive profitability and long-term success. With expert guidance, you’ll stop guessing and start making decisions that actually move the needle.

A POWERFUL NETWORK & EXPERT SUPPORT

Surround yourself with like-minded entrepreneurs and direct access to an expert who’s done it before. Get real-time insights, problem-solving support, and the confidence that comes from knowing you’re never figuring it out alone.

By combining personalised coaching, real-time feedback, and a strategic, results-driven community, The 7-Figure Scale Collective helps you create consistent, profitable growth (without working 100 hours a week) so your business gives you freedom and supports your lifestyle.

Tell Me More →

What you get inside the 7-Figure Scale Collective Mastermind

1:1 COACHING WITH JODIE

Private calls designed to support you, refine your overall strategy, and deep dive into your business, whether it’s your marketing, product range, team building or systems.

You’ll have direct access to my personal experience of building, scaling and selling a 7-figure fashion brand, so you can confidently avoid costly mistakes and always know your next best move.

ADVANCED FACEBOOK ADS COACHING

Deep-dive ad audits and real-time campaign reviews from a certified Meta Ads specialist.

These powerful sessions are designed to quickly pinpoint what’s working, fix costly mistakes, and reveal hidden opportunities, so you can confidently scale your best-performing ads, stop wasting money, and unlock a consistent, profitable flow of sales. This is often where the real magic happens.

WEEKLY SMALL GROUP COACHING

Live calls led by me with hot seats, coaching and strategic training to keep you focused and supported.

You'll get expert eyes on your business, plus insight and encouragement from a like-minded community of founders. It's where we share what’s working, troubleshoot in real time, and think bigger—together.

MONTHLY KLAVIYO AUDITS

Each month, we’ll take a close look at your email flows and campaigns together, helping you turn your list into one of your biggest sales drivers. You’ll build stronger customer relationships, boost repeat sales, and create more reliable, stress-free revenue.

GUEST EXPERT TRAININGS

Learn from top e-commerce, marketing, and operations specialists so you can implement proven, up-to-date strategies without wasting time on guesswork.

PRIVATE COMMUNITY & LIVE RETREATS

Surround yourself with ambitious, high-level e-commerce founders who truly get the journey. Gain support, share insights, celebrate wins, and connect in person for deep-dive strategy and collaboration.

 

What sets this Mastermind apart?

Led by someone who's actually done it

With 10+ years in international e-commerce and 20+ years in business, I built my fashion brand from market stalls to a 7-figure global business, and sold it.

I’ve faced the same challenges you’re dealing with now: inconsistent sales, cash flow stress, and burnout.

I’ve tested what works (and what doesn’t) so you can skip the trial and error and focus on what actually moves the needle.

This mastermind is built on real experience,  so you can scale with strategy, support, and clarity.

A proven, streamlined framework - Lean Product, High Profit

The Lean Million Dollar e-Commerce Method focuses on:

1️⃣ Business & Product Strategy

Simplify your range, price for profit, and focus on hero products that drive consistent sales.

2️⃣ Sales & Marketing Engine

Build a repeatable marketing system that converts, without living on social media 24/7.

3️⃣ Systems for Scale

Streamline your operations and team so your business grows without depending solely on you. 

It's not just another e-commerce course

Inside this mastermind, you get:

✔️ Direct coaching and feedback tailored to your brand, your goals, and your numbers.

✔️ A high-level community of driven founders who actually get it- and won’t let you play small.

✔️ A clear path to consistent, profitable growth that doesn’t rely on guesswork, burnout, or busy work.

This is where strategy meets support- and real results follow.

Real results, real businesses

This isn’t just theory- our students have scaled to $100K+ months, 7-figure years, and beyond.

💫  Allyson skyrocketed her sales by 8,000% after just 2. 5months in the mastermind

💫  Jane scaled her Pet brand to 7-figures after joining the mastermind

💫  Deja and Danasia doubled their sales in their very first month in the mastermind

💫  Gemma grew her children’s wear brand by 628% in only 5 months

This isn’t just another mastermind, it’s a high-touch, results-driven program designed to help you scale strategically, build a profitable business, and finally create the consistency you’ve been working for.

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We know the Mastermind works - Because our clients prove it

💫  Louise scaled her annual sales by 303% in 12 months.

💫 Amber grew 3,000% and hit $1M+ in 12 months.

💫 Gemma scaled her revenue 628% in just 5 months.

💫  Peta broke through to consistent $100K+ months in 6 months.

Your business has this kind of potential, too.

If you’re ready to step out of the messy middle and into predictable, profitable scale, apply for The 7-Figure Scale Collective Mastermind today.

Tell Me More →

Here's what members have to say about The 7-Figure Scale Collective:

 
 
 
 
 

And check out some of these results!

WARNING:

This Mastermind has helped countless founders scale to $1M+ per year over the past 8 years - and it could do the same for you!

Why The 7-Figure Scale Collective Mastermind is Different

Most e-commerce programs skim the surface, offering generic strategies that don’t address the unique challenges of lifestyle and fashion brands. Many coaches teach theory, but they’ve never actually built or scaled a successful e-commerce business themselves, let alone put their own money on the line.

The 7-Figure Scale Collective Mastermind is different.

I’ve been in the trenches, built, scaled, and sold my own 7-figure brand, and I know what it’s like to invest your own money, take the risks, and make the tough decisions needed to grow. That’s why this isn’t just theory, it’s a proven, high-level system designed to help you scale profitably and sustainably.

What We Cover Inside the Mastermind

Implement a proven system to create steady, predictable revenue growth. Learn how to focus on the right metrics, optimise key areas of your business, and know exactly which levers to pull to increase sales, improve cash flow, and scale efficiently.

Say goodbye to over-ordering or constantly running out of stock. Learn how to predict demand, sell through bestsellers faster, and free up cash flow, so your inventory fuels growth instead of holding you back.

Learn the latest high-level strategies to scale profitably, lower ad costs, and maximise ROI. You’ll leave with the confidence to manage and optimise your own Meta ads without relying on expensive agencies ever again.

Ready to stop doing everything yourself? Learn exactly when and how to hire, delegate, and structure your team so your business runs efficiently, without adding unnecessary overhead.

Turn email into your most profitable sales channel. Learn how to optimise your Klaviyo flows and campaigns to convert more subscribers, drive repeat purchases, and create a steady, reliable revenue stream.

Take your website from good to exceptional with proven strategies to increase your conversion rate, boost average order value, and streamline the buying experience.

Learn how to win with Google in both organic search listings and via paid ads.  Join our every other month Google Ads calls and have your Google ads audited.

Ready to truly step into the CEO role of your business and start enjoying the freedom and flexibility you started your brand for? Let me show you how. 

This mastermind is about scaling smarter, creating predictable profits, and building a business that works for you, not the other way around.

A High-Touch Mastermind Pays for Itself

The 7-Figure Scale Collective Mastermind is a 6-month, high-touch program designed to give you the strategy, coaching, and community support you need to scale, without wasting time, money, or energy on things that don’t move the needle.

💡 For less than what you’d spend on a monthly ad agency, you’ll get direct access to expert coaching, personalised strategies, and a strategic, high-achieving community- all designed to help you scale profitably and sustainably.

Take a look at these results from one brand's first month in the Mastermind.  Spoiler alert - they doubled their sales! 👇

Real Results.
Just Like Amber

Amber scaled her sales by 3,200% to a million dollars a year (in less than 12 months)

“Before working with Jodie, my online sales were around $25K a year. Within 12 months of joining her mastermind, I hit 7 figures.

Jodie’s guidance on Facebook Ads, strategy, and growth has completely transformed my business. She’s genuine, experienced, and truly wants her clients to win.

If you’re ready to take action and scale fast, I can’t recommend Jodie enough.”

AMBER - DESIGNER & OWNER, LADIES FASHION BRAND

My business has grown by 628%-no exaggeration! 

Every business owner needs someone like Jodie! I began working with her six months ago, unsure of what to expect, and since then, my business has grown by 628%- no exaggeration!

If you're serious about taking your business to the next level but unsure where to start, Jodie is there every step of the way, uncovering areas you may have never considered. I can't wait to see what the new year brings with Jodie's continued support and guidance.

GEMMA BRENNAN - CONFETTI KIDZ

Hey, I'm Jodie

I’m a 7-figure fashion founder turned e-commerce coach, Meta Ads strategist, and host of the Online Store Success podcast -  a Top 30 Marketing Podcast in Australia 🎉

With 20+ years in business and over a decade of international e-commerce experience, I’ve helped hundreds of founders grow to six and seven figures with practical, profitable strategies.

But it didn’t start that way.

Back in 2011, while living in Dubai and feeling unfulfilled in my corporate job, I decided to start my own online store. After two years of trial and error, a trip home to Australia sparked the idea for my kimono label -  the fusion of East and West that changed everything.

I began selling at local markets, and my designs flew off the racks. But between a full-time job and weekend stalls, I was exhausted. I realised I needed to:

✔ Replicate those in-person sales online

✔ Scale consistently without working seven days a week

 

And Then, I Figured It Out.

Success in e-commerce isn’t about luck, trends, or just running ads. It’s about creating a scalable system that works profitably, sustainably, and within the lifestyle you want.

Here’s what changed everything for me:

✔ Streamlining to a hero product that built brand loyalty and freed up cash flow

✔ Building a sales engine beyond ads - using content, email, and repeat customers

✔ Implementing systems that removed chaos and set me up for scale

Once these were in place, my sales grew from $5K months to $100K+ months, and I eventually sold my brand for a great return.

Now, I teach other founders how to do the same -  to grow thriving, profitable online stores that support the life they want, not one that drains them.

Now, I want this for you.

That’s why I created The 7-Figure Scale Collective Mastermind 8 years ago, to help e-commerce founders like you build a lean, profitable, and scalable business that fits your life, not takes over it.

You’ve already done the hard part; you’ve built something amazing.

Now, it’s time to scale the right way. 

Through personalised strategy and a supportive group of ambitious founders, we’ll help you grow beyond $10K months and scale to the multi-six or seven-figure business you’ve always dreamed of, with profit, simplicity and freedom at the core.

The goal is simple:

Help you create consistent, profitable growth (without working 100 hours a week) so your business gives you freedom and supports your lifestyle. 

Tell Me More →

Mastermind Love Notes 

"Absolutely the best thing you will do for your business. In just two weeks, I’ve learned so much and already seen growth — in both my business and my confidence. Jodie is approachable, insightful, and her knowledge of Facebook Ads is exceptional." 
Anya – Minimu Swim

"My dream was to turn my seasonal business into a year-round one -  and I’ve finally done it with Jodie’s help. Her guidance has changed my life. I now feel confident, supported, and finally like I’ve got a business I love year-round." 
Louise - Baby Luno

"One of the best business decisions I’ve made. I’ve already seen a huge increase in my business thanks to Jodie and her leadership."  
Allyson - Sweet June

"Jodie brought new hope when I needed it most. The structure, the support, the action plans - everything about this mastermind has helped me move forward with clarity."  
Jessica - Jessica Santander

"We did it, Jodes! $1.2 million annual goal -  reached with two weeks to spare. I could never have done it without your clever strategies and support. Thank you from the bottom of my heart." 
Amber - White Label Amber

"Jodie is in your business — ads, emails, website  and gives actual advice you can use to grow. She makes the complex feel simple and gives you constant, strategic support. I've refined my ads, grown my audience, and gained confidence like never before." 
Jacquie - Jacquie D Designs

"Jodie brings such creative strategy to the table. Her insight, experience, and energy are invaluable. She makes growing your business exciting." 
Marlena - Horizon Athletic

"The weekly strategy calls were a game-changer. Having personalised feedback  and knowing someone had my back gave me the confidence to keep going and growing." 
Kathy - Two Blue Sister

Behind the scenes of iland.co., my successful e-commerce business

As trusted by ...

Some of Jodie's recent awards & certifications

“I have increased my sales by 150% in 6 months and then 303% in 12 months, all from Jodie's guidance." 

I am so incredibly grateful I found Jodie and the Mastermind! I have increased my sales by 150% in 6 months, and then 303% over 12 months - all from her guidance!

I was ready to fold my business as I felt I had tried everything (including “the best” agencies) but now I am kicking goals that I could have only dreamed of. I am being held accountable getting more things done in the last few months than I have in the last few years.

I love the weekly meetings with likeminded business women and the guest speakers have been fantastic so I have been able to improve all parts of the business. I am never letting her go!

LOUISE CARTER, BABY LUNO

Is the 7-Figure Scale Collective Mastermind Right For You?

This high-touch mastermind is designed for fashion and lifestyle e-commerce founders who are already making sales but struggling to scale sustainably.

✅ You’re already making $10K+ months (or close to it) and want a clear strategy to grow- without guessing your way there.

✅ You’re chasing consistent, profitable growth- not more hours, more stress, or more chaos.

✅ You’re ready to fine-tune your product, marketing, and systems so your business runs smoother and scales smarter.

❌ You’re just starting out and haven’t made consistent sales yet.

❌  You’re looking for a quick fix or a done-for-you solution instead of hands-on strategy and action.

❌  You can’t commit to showing up, implementing, and staying the course for at least 6 months

This mastermind is for committed, driven founders who are ready to scale the right way, if that’s you, learn more today.

Tell Me More →

What's the Mastermind like?

What's it like working with Jodie?

"Jodie’s mastermind has completely transformed my business."

When I first joined, my average order value jumped 30% in just four weeks. Since then, my sales have grown by an incredible 638%. Jodie’s depth of e-commerce knowledge, strategic insight, and support have given me the clarity, confidence, and systems to scale sustainably.

Working with her has been one of the best decisions I’ve made for my business.

GEMMA BRENNAN - CONFETTI KIDZ

"Being part of Jodie’s mastermind has been an incredible experience."

I’ve worked with Jodie since 2020, and this mastermind has been the perfect next step. The small group format means personalised support, valuable connections, and insights I hadn’t even realised my business needed.

What I love most is how Jodie brings in experts to cover every area of growth. She truly understands what we need and makes sure we all move forward together.

JANE ROBERTSON - MILLWOODS SHOES

"Jodie has been a trusted mentor and coach for many years."

Her experience, expertise, and guidance have played a huge role in the success of my 7-figure business. Jodie shares her knowledge generously, offering genuine, personalised support that truly makes a difference.

I couldn’t recommend her more highly to any business owner ready to grow with confidence.

JANE M - LUXURY PET BRAND

"Joining Jodie’s mastermind has been transformative for me and my business."

Before joining, I felt stuck and unsure how to move forward. Since becoming part of this incredible community, everything has changed.

Jodie’s depth of knowledge and her generosity in sharing it have given me countless breakthroughs, from Facebook Ads to systems and strategy.

Most importantly, I’ve gained the confidence and clarity to grow my business with purpose.

EGIDIA, GIGI & CO

"Working with Jodie completely transformed my business."

I joined looking for direction and clarity to scale, but found much more than a coach. Jodie became a true strategic partner who understands both e-commerce and the fashion industry.

With her guidance (and the support of her expert network), I’ve achieved record-breaking months, smashed my goals, and gained the confidence to make smart, strategic decisions that drive real growth.

PETA JEFFERIES, ROCK OLIVE

"Working with Jodie has been nothing short of incredible."

In just a few weeks, my online traffic grew 164%, revenue jumped 447%, and my average order value increased by 46%. After 2.5 months, traffic was up 961% and revenue an incredible 1,215%.

Jodie is an exceptional mentor with deep expertise in Facebook Ads, traffic generation, and customer nurturing. I’m absolutely loving working with her.

DEB, STOKED NZ

"Working with Jodie was exactly what I needed to grow my business."

I was looking for an e-commerce fashion expert and was told Jodie was the one to contact -  and they were right. Her calm, friendly approach and clear planning gave me the confidence to manage my own Facebook Ads successfully.

It’s also been so valuable connecting with other online store owners through her community. I can’t recommend Jodie highly enough.

LOUISE MATSON - LOUISE M SHOES

"Jodie’s support and expertise have made a huge difference to my business."

Before working with her, I had a great product but no idea how to sell it or build my brand. With Jodie’s guidance, Ellenny Swim has become a hugely successful startup.

She’s patient, knowledgeable, and explains everything so clearly. Her support and marketing expertise have been invaluable.

MEGAN - ELLENY SWIM

"Hands down, the best business investment I’ve ever made."

I knew I had a great product but couldn’t reach my ideal customers. With Jodie’s guidance, my sales grew from $1,500 to $36,000 per month in just five months.

Her deep knowledge of Facebook, Instagram, and digital marketing made everything easy to understand and apply. I can’t recommend her mastermind highly enough.

 

HIGHLY SATISFIED MASTERMIND PARTICIPANT, 2020

Your Future Starts Now

Scaling your e-commerce business to consistent six-figure months isn’t just possible, it’s happening right now for the founders inside this mastermind.

Imagine a business that runs profitably and predictably, where your brand is recognised in your niche, customers come back again and again, and growth doesn’t mean sacrificing your time, freedom, or sanity.

You don’t need more products, more guesswork, or to work harder, you need the right strategy, support, and systems to scale in a way that aligns with your life.

That’s exactly what we do inside The 7-Figure Scale Collective Mastermind.

This is your invitation to stop spinning your wheels and start building the business, and lifestyle, you’ve been working so hard for.

Tell Me More →

Frequently Asked Questions