All Episodes
Episodes
153. Why delaying getting started with Meta Ads is costing you
If you’ve been telling yourself you’ll start running Facebook and Instagram ads once your website is perfect, your product range is bigger, your content is stronger or your budget feels more comfortable, this episode...
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152. Outsourcing your Meta ads too soon might be costing you more than you think
Handing your Meta Ads over to an agency, freelancer or VA can sound like the dream.
Someone else takes care of the strategy, writes the copy, builds the campaigns, manages the spend and magically sends you...
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151. Are Meta (Facebook) ads dead in 2026?
There’s a lot of noise right now about Facebook ads being broken, too expensive or no longer worth running.
But is that actually true?
In this episode, I’m unpacking what’s really happening with Meta Ads right now,...
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150. The Meta Ads 'Funnel Feeder' strategy and when to use it
Meta Ads are more competitive than ever, and for many e-commerce brands, top-of-funnel purchase campaigns are not converting as easily or as quickly as they once did.
This is especially true if you sell higher-ticket...
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149. What e-commerce brands need to know about SEO right now - with Flick from Hotel SEO
SEO can feel overwhelming at the best of times. Add AI into the mix, and a lot of online store owners are wondering if SEO even matters anymore.
In this week’s episode, I’m joined by Flick from Hotel SEO to break it...
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148. A simple Instagram strategy to grow your followers and feed your Meta ads funnel
Meta ads have been doing some strange things lately, especially when it comes to finding fresh top-of-funnel audiences.
In some accounts, purchase campaigns are leaning heavily towards warm audiences, while...
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147. Meet the Founder Marlena Gabriel from Horizon Athletic
Building a fashion or activewear brand from scratch takes far more than a beautiful product idea.
It takes patience, persistence, problem-solving and the willingness to keep showing up long enough to understand what...
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146. The 4 x e-Commerce growth strategies every online store owner needs to know
If your business feels busy but not necessarily growing, this episode will give you a reset.
Because doing more isn’t the answer.
It’s about knowing what to focus on, and when.
Inside this episode, I’m breaking down a...
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145. What to do when your business feels harder than it should
In this episode, I’m sharing something a little more personal.
After two weeks away in Bali, I came home questioning everything.
Not just how I was running my business, but whether I even wanted to keep doing it at...
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144. What to Do When Your Meta Ads Aren’t Working, 5 Common Problems and How to Fix Them
If your Meta ads have suddenly stopped performing, your ROAS has dropped, or you’re getting clicks but no sales, this episode is for you.
Inside this episode, I’m breaking down some of the most common Meta ads...
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143. How to Track What’s Actually Working in Your E-Commerce Business (with Triple Whale)
When you start running ads, using email marketing, posting on social media and trying to grow your online store, one of the biggest questions becomes this.
What is actually driving my sales?
Because when your Shopify,...
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142. The 3 Growth Levers that Scale an e-Commerce Store
When an online store hits a plateau, the question most founders ask is simple.
What should I do next to grow sales?
Should you spend more on ads?
Should you focus on email marketing?
Or is it time to expand your...
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