All Episodes
Episodes
148. A simple Instagram strategy to grow your followers and feed your Meta ads funnel
Meta ads have been doing some strange things lately, especially when it comes to finding fresh top-of-funnel audiences.
In some accounts, purchase campaigns are leaning heavily towards warm audiences, while...
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147. Meet the Founder Marlena Gabriel from Horizon Athletic
Building a fashion or activewear brand from scratch takes far more than a beautiful product idea.
It takes patience, persistence, problem-solving and the willingness to keep showing up long enough to understand what...
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146. The 4 x e-Commerce growth strategies every online store owner needs to know
If your business feels busy but not necessarily growing, this episode will give you a reset.
Because doing more isn’t the answer.
It’s about knowing what to focus on, and when.
Inside this episode, I’m breaking down a...
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145. What to do when your business feels harder than it should
In this episode, I’m sharing something a little more personal.
After two weeks away in Bali, I came home questioning everything.
Not just how I was running my business, but whether I even wanted to keep doing it at...
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144. What to Do When Your Meta Ads Aren’t Working, 5 Common Problems and How to Fix Them
If your Meta ads have suddenly stopped performing, your ROAS has dropped, or you’re getting clicks but no sales, this episode is for you.
Inside this episode, I’m breaking down some of the most common Meta ads...
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143. How to Track What’s Actually Working in Your E-Commerce Business (with Triple Whale)
When you start running ads, using email marketing, posting on social media and trying to grow your online store, one of the biggest questions becomes this.
What is actually driving my sales?
Because when your Shopify,...
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142. The 3 Growth Levers that Scale an e-Commerce Store
When an online store hits a plateau, the question most founders ask is simple.
What should I do next to grow sales?
Should you spend more on ads?
Should you focus on email marketing?
Or is it time to expand your...
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141. My customer service horror stories, and how you can handle complaints without losing your mind
Content warning: This episode mentions suicide. If you or someone you know has been affected by any of the issues raised in this episode, help is always available. Call Lifeline Australia on 13 11 14.
Customer service...
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140. My e-commerce Meta Ad predictions for 2026
Meta ads are still one of the most powerful growth levers for e-commerce brands.
But the way they work, and the way you need to use them, has shifted again.
In this episode, I’m sharing my 2026 Meta ads predictions...
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139. You are not your business -How to separate your business from your self-worth and stop beating yourself up when things don't go to plan
The first episode of 2026!
After a much-needed break, I’m back in your ears to kick off the year with a topic that’s been coming up a lot in my mastermind (and in my own experience too).
This week, we’re talking about...
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138. End of Year Reflection + Looking Ahead
As the year comes to a close, I wanted to record something a little different for this final episode of Online Store Success.
This isn’t a strategy episode. It’s a pause.
A chance to slow down, reflect on the year...
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137. How I'm Structuring My Meta Ads Account Right Now
Today on the podcast, I’m lifting the lid on exactly how I’m structuring Meta ad accounts right now. Think of it as a real behind-the-scenes chat about what I’m testing, what I’m keeping, and the small shifts that are...
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