Facebook and Instagram Ads - the most frustrating (and terrifying) part of your e-commerce business

You’ve tried them.

You’ve spent hours creating campaigns, testing audiences, tweaking copy, and adjusting budgets.

And yet, it still feels like you’re flying blind.

Some days you get a few sales. Other days, nothing.

You’re pouring money into Ads Manager, refreshing your Shopify dashboard, and wondering why it’s just not clicking.

You’ve hired agencies who promised big things but left you with underwhelming results and even less clarity.

And now? You’re hesitant to spend more, unsure what’s working, and constantly second-guessing every decision.

Here’s the thing.

The problem isn’t how hard you’re trying.

It’s that ads have changed, and most business owners haven’t been shown what actually works now.

That’s what eComm Ads Academy is all about.

I’ll teach you the skills, systems and current strategies you need to confidently manage your own Meta Ads.

You’ll learn how to read the data, spot what’s holding your campaigns back, and know exactly how to fix it.

No more relying on expensive agencies who don’t get your brand.

No more guesswork or crossing your fingers.

Just clarity, control, and the confidence to make smart decisions that help you grow.

It’s the same approach I used to scale my own fashion brand from $10K to $175K months, without outsourcing or wasting money.

Who it's for

eComm Ads Academy is perfect if you’ve tried Facebook or Instagram Ads before (even if they were a total flop). 

You’re a great fit for the academy if you:

✔️ Are getting some sales, but not nearly enough. And you need more, fast.

✔️ Are afraid of wasting tons of money and would love an expert to check your account and give you advice.

✔️ Have an advertising budget of around $20+ per day.

✔️ Are keen to manage your own ads with confidence and clarity.

✔️ Want to know how to manage, update and upscale your ads (and know when to switch them off).

Who it's not  for

eComm Ads Academy doesn’t suit service-based businesses, as our strategies are specific to e-commerce stores.

It's also not a great fit if:

❌ You’re yet to launch your online store or your store is new, and you haven’t made a sale.

❌ You’ve never run ads before inside Ads Manager

❌ You have zero budget for running paid ads during our 12 weeks together.

❌ You can’t spare at least 1 - 2 hours per week for the program (including coaching and implementation).

* If you’re looking for a more beginner-level Facebook Ads Manager course, check out my program, Online Store Success.

Hey, I'm Jodie

I’m a fashion and lifestyle brand coach, podcast host, speaker, and the former founder of a seven-figure fashion label, now living by the beach in Sydney, Australia.

I started my brand, iland co., from scratch while juggling a full-time job, raising two young kids, and living in the Middle East. What began as a spark of an idea turned into a global fashion business with loyal customers and stockists around the world. In 2023, I sold that business for a great return, and now I help others do the same.

These days, I work with ambitious brand founders who are ready to scale their businesses in a smarter, more sustainable way. Through my coaching programs and digital courses, I teach what actually works, without the stress, overwhelm or second-guessing.

I also host Online Store Success, a marketing podcast that’s reached the top of the charts in Australia and beyond, and gives listeners practical, no-fluff strategies to grow their online store with confidence.

If you’re ready to build a brand that gives you the income, freedom and flexibility you started it for, you’re in the right place.

Not too long ago..

I was living in Dubai with my husband and two young children, feeling completely burnt out from my corporate job. I craved more freedom, more flexibility, and a business that actually lit me up—but at the time, I had no idea where to begin.

Then, on a trip back to Australia, I noticed women wearing beautiful, floaty kimonos, the kind you throw over swimmers and instantly feel effortlessly stylish in. That moment sparked something. I couldn't stop thinking about how I could create my own take on this versatile piece, blending the relaxed coastal vibe of Australian fashion with the global influences around me in Dubai.

That spark became iland co., and I started selling my kimonos at local weekend markets. The response was incredible—they flew off the racks. I knew I was onto something special.

But I was still juggling a demanding full-time job and spending my weekends at markets. It was exhausting. I couldn’t keep up the pace, and I didn’t want to miss out on my kids growing up.

So, I launched an online store, thinking that was the answer. I had the product, the branding, the photos… I was ready for sales to roll in. And then, nothing. Not a single order.

I was crushed. After all the effort, all the hope, all the investment, it was radio silence.

That's when I realised...

A beautiful product and a website aren’t enough.

If I wanted my brand to grow, I needed people to find it, want it, and buy it. That meant learning how to drive traffic, convert visitors, and keep customers coming back.

So, I began researching and studying everything I could about e-commerce, digital marketing, copywriting, social media and Facebook Ads, I couldn’t get enough!

I sought the help of international fashion industry experts. I hired a business coach, and I attended a million conferences and masterminds. I was determined to make it work.

Then I tested different strategies, learning the hard way with a lot of trial and error. I wasted time on the wrong things. And I wasted money on many things that didn’t work.

Then I realised that e-commerce was a numbers game: and that only 1 - 3% of website visitors were likely to convert.

I soon understood that it was the lack of traffic, not my products that was the problem. And then I discovered Facebook Ads and I've never looked back!

Facebook and Instagram Ads became my new superpower

I learnt how to manage my own ads account, by adopting the latest strategies and tactics. Finally traffic and sales began to grow.

(I can still remember having my first $5K month. I was so excited – my hours and hours of hard work were beginning to pay off.)

My Facebook Ads brought in consistent traffic and amazing returns on my investment. My website visitors were adding to their carts like nobody’s business.

Plus, the branding, customer service, and user experience work I had put in was leading to glowing reviews - which encouraged others to buy.

I HAD CRACKED THE FACEBOOK ADS CODE.

I could hardly believe my eyes as I watched my sales hit $10K, then $20K, $50K, $100K, $170K and more.

It hasn’t been an easy journey, but I couldn’t be prouder of my achievements, and I recently sold my e-commerce business for a great return.

And I want all this for you.

That’s why I created eComm Ads Academy to help you easily, confidently and quickly use the power of paid social media ads to create the lifestyle you dream of.