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Tired of throwing away money on Facebook Ads?

Go from clueless to confident with my easy, intimate e-commerce Meta ads coaching program.

Introducing

  eComm Ads Academy  

An 8-week small, group coaching program where you’ll gain the skills and strategies to run Facebook and Instagram Ads that actually deliver results.

Starts 2nd June 2025

JOIN THE WAITLIST →

Tired of throwing away money on Facebook Ads?

Go from clueless to confident with my easy, intimate e-commerce Meta ads coaching program.

Introducing 

eComm Ads Academy

An 8-week small-group coaching program where you’ll gain the skills and strategies to run Facebook and Instagram Ads that actually deliver results.

JOIN NOW →

Sick of spending thousands on ads that flop and agencies that leave you broke?

Are you ready to take control of your Facebook Ads and finally stop wasting money?

Imagine managing your campaigns with confidence and no longer relying on costly, underperforming agencies. 

Welcome to eComm Ads Academy 

An 8-week small-group coaching program where you’ll gain the skills and strategies to run Facebook and Instagram Ads that actually deliver results.

I’ll guide you step-by-step so you can build profitable campaigns and grow your business, without the frustration or guesswork.

JOIN THE WAITLIST →

Facebook and Instagram Ads - the most frustrating (and terrifying) part of your e-commerce business

I feel you!

You’ve run Facebook and Instagram Ads before… And you’ve spent a lot of time inside Ads Manager.

You’ve launched campaigns, tested audiences, tweaked creatives, and adjusted budgets.

But if you’re honest, it still feels like guesswork. You’re not seeing the consistent results you want.

You’re second-guessing every decision. And every tweak still feels like a roll of the dice.

You don’t need a beginner course, you need clarity, a solid strategy, and expert support.

That’s exactly what eComm Ads Academy is for.

Inside, I’ll teach you the proven approach I used to scale my own fashion e-commerce brand from $10K to $175K months - without outsourcing or burning piles of cash.

You’ll come away with a clear ad strategy, expert guidance, and the confidence to run your campaigns profitably, without the stress or second-guessing.

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So, what exactly is eComm Ads Academy? 

Watch the video below to learn more.

 

eComm Ads Academy is as easy as 1, 2, 3

Build your Meta ads strategy to align seamlessly with your business's unique objectives, product range, and customer base.

Launch your ad strategy to attract your ideal customers 24/7, using up-to-date tactics and scroll-stopping creatives.

Use the data and my expert advice to improve performance and scale your ads for long-term, consistent growth.

By the end of eComm Ads Academy, you’ll walk away with a clear, profitable Facebook Ads strategy tailored to your business, plus the confidence and skills to run your own ads without second-guessing every decision.

No more winging it. No more wasting money. Just a solid plan, expert guidance, and the ability to grow your sales with ads that actually work.

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Who it's for

eComm Ads Academy is perfect if you’ve tried Facebook or Instagram Ads before (even if they were a total flop). 

You’re a great fit for the academy if you:

✔️ Are getting some sales, but not nearly enough. And you need more, fast.

✔️ Are afraid of wasting tons of money and would love an expert to check your account and give you advice.

✔️ Have an advertising budget of around $20+ per day.

✔️ Are keen to manage your own ads with confidence and clarity.

✔️ Want to know how to manage, update and upscale your ads (and know when to switch them off).

Who it's not  for

eComm Ads Academy doesn’t suit service-based businesses, as our strategies are specific to e-commerce stores.

It's also not a great fit if:

❌ You’re yet to launch your online store or your store is new, and you haven’t made a sale.

❌ You’ve never run ads before inside of Ads Manager

❌ You have zero budget for running paid ads during our 12 weeks together.

❌ You can’t spare at least 1 - 2 hours per week for the program (including coaching and implementation).

* If you’re looking for a more beginner-level Facebook Ads Manager course, check out my program, Online Store Success.

What you get inside the eComm Ads Academy

8 X LIVE GROUP COACHING CALLS

Get direct access to me each week. I’ll answer your questions, troubleshoot campaigns, and guide you through your ad strategy—live on Zoom.

AD ACCOUNT REVIEWS (LIVE ON CALLS)

Each week, I’ll review 1–2 ad accounts live during the call. If you're on the call, you could get tailored feedback and real-time tweaks to improve performance.

7 CORE MODULES (50+ BITE SIZED LESSONS)

Learn how to confidently run your own Facebook and Instagram Ads with modules covering strategy, creative, targeting, retargeting, scaling, and more.

PRIVATE FACEBOOK COMMUNITY (8 WEEKS ACCESS)

Surround yourself with other ambitious e-commerce founders, ask questions between calls, and stay motivated with expert and peer support.

LIFETIME ACCESS TO THE LEARNING HUB

Rewatch the training anytime you need a refresh—whether you're launching your first campaign or scaling your next.

DOWNLOADABLE TEMPLATES & SWIPE FILES

Plug-and-play resources to simplify every step including ad copy and creative templates, tracking and budget planners, retargeting and optimisation cheat sheets and goal-setting and conversion workbooks

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The Coaching Calls

There are 8 x 60-minute Q & A calls where you get your questions answered and the chance to have your ads reviewed in real time.

Join me live each week for a 60-minute group coaching session where we dive into strategy, troubleshoot your campaigns, and review real ad accounts.

This is your chance to get personalised guidance, expert insights, and answers to your specific questions, so you can move forward with clarity and confidence

The Course

Your Ads Strategy, Built from the Ground Up

Inside the course, you’ll get access to 7 in-depth modules designed to help you create, manage, and scale high-performing Facebook and Instagram Ads—without overwhelm or confusion. 

Each lesson is short, sharp, and packed with actionable advice you can implement straight away. No fluff, just the exact strategies that actually move the needle.

Here’s what we cover:

Learn the new approach to Facebook Ads and discover where it fits within your marketing strategy.

Discover the different types of strategies available to amplify your marketing, and when and how to use them.

Discover your ideal customer, pinpoint the transformation you provide for them, then get in front of them with paid ads.

Learn how to build scroll-stopping ads using the power of well-written copy and eye-catching visuals.

Learn how to adopt the most up-to-date, autopilot strategies to win back customers.

Learn how to confidently measure your key metrics to understand what’s working and troubleshoot your campaigns.

Learn how to scale and optimise your ad campaigns and adopt new strategies to accelerate your success.

Templates & Worksheets

I’ve made learning Facebook and Instagram as easy as possible by creating a bundle of amazing downloadable resources to help you work through the course:

What makes this program different?

Unlike generic courses or overpriced agencies, eComm Ads Academy combines expert strategy, skill-building, and real support, all tailored to e-commerce.

You’re not just learning how ads work. You’re building and running campaigns as you go, with weekly coaching, community accountability, and guidance to help you refine, improve, and grow.

By the end of the 8 weeks, you won’t just understand Meta ads, you’ll feel confident managing them, scaling them, and making smart decisions that actually drive results.

No more guesswork. No more handing over cash to people who don’t get your brand. Just clear strategy, expert support, and ads that finally deliver.

Hey, I'm Jodie

I’m a fashion and lifestyle brand coach, podcast host, speaker, and the former founder of a seven-figure fashion label, now living by the beach in Sydney, Australia.

I started my brand, iland co., from scratch while juggling a full-time job, raising two young kids, and living in the Middle East. What began as a spark of an idea turned into a global fashion business with loyal customers and stockists around the world. In 2023, I sold that business for a great return, and now I help others do the same.

These days, I work with ambitious brand founders who are ready to scale their businesses in a smarter, more sustainable way. Through my coaching programs and digital courses, I teach what actually works, without the stress, overwhelm or second-guessing.

I also host Online Store Success, a marketing podcast that’s reached the top of the charts in Australia and beyond, and gives listeners practical, no-fluff strategies to grow their online store with confidence.

If you’re ready to build a brand that gives you the income, freedom and flexibility you started it for, you’re in the right place.

Not too long ago..

I was living in Dubai with my husband and two young children, feeling completely burnt out from my corporate job. I craved more freedom, more flexibility, and a business that actually lit me up—but at the time, I had no idea where to begin.

Then, on a trip back to Australia, I noticed women wearing beautiful, floaty kimonos, the kind you throw over swimmers and instantly feel effortlessly stylish in. That moment sparked something. I couldn't stop thinking about how I could create my own take on this versatile piece, blending the relaxed coastal vibe of Australian fashion with the global influences around me in Dubai.

That spark became iland co., and I started selling my kimonos at local weekend markets. The response was incredible—they flew off the racks. I knew I was onto something special.

But I was still juggling a demanding full-time job and spending my weekends at markets. It was exhausting. I couldn’t keep up the pace, and I didn’t want to miss out on my kids growing up.

So, I launched an online store, thinking that was the answer. I had the product, the branding, the photos… I was ready for sales to roll in. And then, nothing. Not a single order.

I was crushed. After all the effort, all the hope, all the investment, it was radio silence.

That's when I realised...

A beautiful product and a website aren’t enough.

If I wanted my brand to grow, I needed people to find it, want it, and buy it. That meant learning how to drive traffic, convert visitors, and keep customers coming back.

So, I began researching and studying everything I could about e-commerce, digital marketing, copywriting, social media and Facebook Ads, I couldn’t get enough!

I sought the help of international fashion industry experts. I hired a business coach, and I attended a million conferences and masterminds. I was determined to make it work.

Then I tested different strategies, learning the hard way with a lot of trial and error. I wasted time on the wrong things. And I wasted money on many things that didn’t work.

Then I realised that e-commerce was a numbers game: and that only 1 - 3% of website visitors were likely to convert.

I soon understood that it was the lack of traffic, not my products that was the problem. And then I discovered Facebook Ads and I've never looked back!

Facebook and Instagram Ads became my new superpower

I learnt how to manage my own ads account, by adopting the latest strategies and tactics. Finally traffic and sales began to grow.

(I can still remember having my first $5K month. I was so excited – my hours and hours of hard work were beginning to pay off.)

My Facebook Ads brought in consistent traffic and amazing returns on my investment. My website visitors were adding to their carts like nobody’s business.

Plus, the branding, customer service, and user experience work I had put in was leading to glowing reviews - which encouraged others to buy.

I HAD CRACKED THE FACEBOOK ADS CODE.

I could hardly believe my eyes as I watched my sales hit $10K, then $20K, $50K, $100K, $170K and more.

It hasn’t been an easy journey, but I couldn’t be prouder of my achievements, and I recently sold my e-commerce business for a great return.

And I want all this for you.

That’s why I created eComm Ads Academy to help you easily, confidently and quickly use the power of paid social media ads to create the lifestyle you dream of.

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My Guarantee

I’m committed to your satisfaction and happiness, and I’m confident you’ll see the value in my program. That’s why I offer a 7-day satisfaction guarantee.

If you’re unhappy with the support you’ve received after 7 days, I will happily refund your investment. No questions asked.

Real Results.
Just Like Amber

 

Testimonials

From uncertainty to triumph, our members have achieved real sales transformations:

This program gave me so much knowledge and confidence.

The modules were clear in their intent with step-by-step instructions, which gave me an in-depth understanding of how to write a Facebook ad.

I started seeing results straight away, and it was such a great feeling. Epic jump in sales, cost per sale and traffic. I was delighted.

This was the best investment I have made for my e-commerce store. Jodie is a master coach and her guidance and support were wonderful. The step-by-step clear instructions in the modules also helped me immensely. Thank you so much, Jodie.”

JO-ANNE FITZGERALD
alouettebijoux.com

Do yourself a favour, and RUN to sign up for this course with Jodie.

She makes Facebook Ads so simple and easy to follow and they WORK! She is there every step of the way, looking in your accounts, suggesting tweaks and helping you learn along the way.

Jodie is so generous with her time and honest with her feedback, she is the firm push in the right direction you need. I would have thrown my business in many times over if it wasn't for Jodie talking me down and showing me just how simple it can be. She can do that because she has been there and done it all before and just GETS IT!

Don't get overwhelmed with Facebook Ads, just sign up for the course, you WON'T regret it.

JULIA
www.isleofsummerlabel.com

The course has definitely made me feel more confident about creating my own ads.

The account audits were so valuable and helped me understand which campaigns to scale and which to turn off.

The course has definitely made me feel more confident about creating my own ads, knowing how to set a budget I am comfortable with, and how to accurately understand the analytics and knowing what is working and what is not.

It took a little bit of time, but my cost per sale has come down after careful tweaking of things, and being able to correctly identify what is working.

The cost of the program was so worth it, as it was a very hands-on approach with constant support where all questions were always answered, and solutions were offered all the time.

I felt really supported by Jodie during the program. Particularly as she has extensive knowledge of small business, what it takes to build a brand and all of the necessary elements that need to work to bring it all together.

The account audits were so valuable and helped me understand what I was doing wrong, what I was doing right, and how to quickly recognise what wasn’t working so I was able to try new approaches before spending too much money without a return.”

AMY HASTINGS
Hana the Label

Jodie has been wonderful to work with.

Not only is she extremely generous with her knowledge, but she is also genuinely interested in getting your business results and fully supports the need to take a holistic approach to marketing both paid and unpaid. I'll miss our weekly calls!

MARCELLA ORELLANA
aubrie.com.au

Having you look inside my account, not a sample account, guiding me on what was right or wrong, where to tweak etc. was priceless.

I have done many, many courses – I am a course addict! I often don’t get through most of them. And I think it is because the key element missing is the hands-on support during the calls and in the Facebook group.

It is one thing to do a course and learn the techniques but then applying them can be a whole different story. But having you there with me in my account, not a sample account, guiding me on what was right or wrong, where to tweak etc. was priceless in my opinion! And also the fact that you were an e-Comm owner, you know the struggle, the stock issues etc. it made it all so much more relatable!

I've been running Facebook Ads for many years and have used agencies (large and small) and freelancers but have always felt disjointed with the process of not having complete control of my ad spend. I completed quite a few Facebook Ads courses and had a bunch of technical knowledge but didn't feel confident! After taking Jodie's program I feel so much more confident running my own Facebook and Instagram Ads.

Having an eCommerce store owner in my corner, walking me through the ad creation, review and scaling process gave me the confidence I needed to realise I know what I am doing and have what it takes to be able to manage my own ads.

I'm really happy with the results of my ad campaigns and look forward to using Jodie's strategy for ads in the new year. I felt really supported by Jodie throughout the program, the account audits were so valuable and really boosted my confidence. I’ve cemented my existing knowledge on all things Facebook Ads and learned some new tips too!

The investment has been well worth it and I'm going to miss my account audits with Jodie - she's such a great mentor I'm getting great results from my ads already.”

EMMA EGEL
Forever Dolls

Your Investment

Are you ready to Invest in skills that keep paying off, far beyond the 8-week program? I’ve created three simple payment plans to make your life easier.

PAY IN FULL AND SAVE

$2,997

  • 8 x Live Group Coaching Calls

  • 8 Weeks Access to Private Facebook Community

  • Ad Account Reviews (Live on Calls)

  • 7 Core Training Modules (50+ Lessons)

  • Lifetime Access to the Learning Hub

  • Downloadable Templates & Swipe Files

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PAYMENT PLAN

$547

Per fortnight (for 6 fortnights)

  • 8 x Live Group Coaching Calls

  • 8 Weeks Access to Private Facebook Community

  • Ad Account Reviews (Live on Calls)

  • 7 Core Training Modules (50+ Lessons)

  • Lifetime Access to the Learning Hub

  • Downloadable Templates & Swipe Files

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Bonus  Goodies

But wait, there’s more. As well as the core learning materials and templates I’ve added some special bonuses to this round of the course – allowing you to unlock exclusive insights and give you the e-commerce advertising edge.

Chat GPT Training to write your ads in minutes

Training Videos

Cheat sheets, prompts and more

Gain access to these pre-recorded sessions from some of Australia’s best eCommerce and advertising experts

- Guest Expert Masterclass: Using Google Ads to scale your sales with Kaity Griffin

- Guest Expert Masterclass: Creative Copywriting for Facebook Ads - with Miranda Ivey

What past participants of eComm Ads Academy say

Frequently Asked Questions

Your Investment

Are you ready to Invest in skills that keep paying off, far beyond the 8-week program? I’ve created three simple payment plans to make your life easier.

PAY IN FULL AND SAVE

AUD $2,997

Pay in full and save $285!

 

  • 8 x Live Group Coaching Calls

  • 8 Weeks Access to Private Facebook Community

  • Ad Account Reviews (Live on Calls)

  • 7 Core Training Modules (50+ Lessons)

  • Lifetime Access to the Learning Hub

  • Downloadable Templates & Swipe Files

JOIN THE WAITLIST →

PAYMENT PLAN

AUD $547 x 6

6 x Fortnightly payments (every 2 weeks for 12 weeks)

  • 8 x Live Group Coaching Calls

  • 8 Weeks Access to Private Facebook Community

  • Ad Account Reviews (Live on Calls)

  • 7 Core Training Modules (50+ Lessons)

  • Lifetime Access to the Learning Hub

  • Downloadable Templates & Swipe Files

JOIN THE WAITLIST →

Imagine waking up each morning to...

A chorus of Shopify ka-chings and sleeping each night with a profound sense of control and certainty in your business. This course will give you the expertise to confidently optimise your ads, empowering you to take charge and drive a surge of new, effortless sales.

Are you ready to skyrocket your sales with the power of Facebook and Instagram Ads?

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