All Episodes
Episodes
158. What's Working Right Now in Meta Ads for eCommerce Brands with Dahna Borg
Meta ads are constantly changing, and what worked six months ago might not be delivering the same results today.
In this episode of the eCommerce Scale Collective podcast, I'm joined by fellow Meta ads specialist...
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157. How I plan to run my e-commerce business in 2026
I’m officially back in the world of eCommerce brand ownership.
After selling my fashion brand in 2023, I honestly wasn’t sure I’d ever own another eCommerce business. But I’ve recently purchased Max & Blu, an...
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156. The 3 things you need to scale your e-commerce store to million dollar years
If you want to build a million-dollar eCommerce business, there are three parts of your business that need to work together, and only one of them is marketing.
It’s easy to assume the answer to growth is more Meta...
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155. Why I'm closing my mastermind, a new podcast name and a new e-commerce business venture
A very big personal + business update
There’s been A LOT happening behind the scenes lately, so this episode is a bit of a personal catch-up on where I’ve been, what’s changing and what I’m doing next.
After nine...
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154. How to find the real growth opportunities in your e-commerce business
How to find the real growth opportunities in your e-commerce business
When sales slow down or feel unpredictable, it is easy to assume you need better ads, a new website, more products or an entirely new strategy.
But...
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153. Why delaying getting started with Meta Ads is costing you
If you’ve been telling yourself you’ll start running Facebook and Instagram ads once your website is perfect, your product range is bigger, your content is stronger or your budget feels more comfortable, this episode...
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152. Outsourcing your Meta ads too soon might be costing you more than you think
Handing your Meta Ads over to an agency, freelancer or VA can sound like the dream.
Someone else takes care of the strategy, writes the copy, builds the campaigns, manages the spend and magically sends you...
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151. Are Meta (Facebook) ads dead in 2026?
There’s a lot of noise right now about Facebook ads being broken, too expensive or no longer worth running.
But is that actually true?
In this episode, I’m unpacking what’s really happening with Meta Ads right now,...
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150. The Meta Ads 'Funnel Feeder' strategy and when to use it
Meta Ads are more competitive than ever, and for many e-commerce brands, top-of-funnel purchase campaigns are not converting as easily or as quickly as they once did.
This is especially true if you sell higher-ticket...
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149. What e-commerce brands need to know about SEO right now - with Flick from Hotel SEO
SEO can feel overwhelming at the best of times. Add AI into the mix, and a lot of online store owners are wondering if SEO even matters anymore.
In this week’s episode, I’m joined by Flick from Hotel SEO to break it...
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148. A simple Instagram strategy to grow your followers and feed your Meta ads funnel
Meta ads have been doing some strange things lately, especially when it comes to finding fresh top-of-funnel audiences.
In some accounts, purchase campaigns are leaning heavily towards warm audiences, while...
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147. Meet the Founder Marlena Gabriel from Horizon Athletic
Building a fashion or activewear brand from scratch takes far more than a beautiful product idea.
It takes patience, persistence, problem-solving and the willingness to keep showing up long enough to understand what...
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