158. What's Working Right Now in Meta Ads for eCommerce Brands with Dahna Borg
Meta ads are constantly changing, and what worked six months ago might not be delivering the same results today.
In this episode of the eCommerce Scale Collective podcast, I'm joined by fellow Meta ads specialist Dahna Borg, founder of Bright Red Marketing, to chat about what's actually working in Meta advertising for e-commerce brands right now.
We're comparing notes on Advantage+ campaigns, audience targeting, creative testing and some of the changes we're seeing across our clients' ad accounts.
We also discuss why the advice you hear from big advertising accounts doesn't always translate to smaller e-commerce brands, and what you should be paying attention to when it comes to your own ad performance.
In this episode, we chat about:
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What's working with Meta ads right now.
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Whether Advantage+ is always the best approach.
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Audience targeting strategies worth revisiting.
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Why creative testing is more important than ever.
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The ad formats and creative styles we're seeing perform well.
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Common mistakes e-commerce brands make when assessing their ad performance.
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How AI is changing the way we create and manage Meta ads.
If you're running Meta ads for your e-commerce brand, whether yourself or through an agency, you'll want to tune into this conversation.
Connect with Dahna
Dahna Borg is the founder of Bright Red Marketing, an Australian Meta ads agency specialising in e-commerce brands.
Resources mentioned
Rapid Ads (Dahna's affiliate link)
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