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150. The Meta Ads 'Funnel Feeder' strategy and when to use it

Season #4

Meta Ads are more competitive than ever, and for many e-commerce brands, top-of-funnel purchase campaigns are not converting as easily or as quickly as they once did.

This is especially true if you sell higher-ticket products, considered purchases, or non-essential items, where customers may need more time before they are ready to buy.

In this episode, I’m breaking down a Meta Ads strategy I’ve been testing inside my mastermind called a funnel feeder campaign. It’s a low-cost, top-of-funnel campaign designed to introduce new people to your brand, build engagement and create a warmer audience before asking for the sale.

This is not a replacement for your purchase campaigns. It sits above them, helping feed your funnel with new prospects, stronger engagement signals and more social proof.

In this episode, I cover:

  • What a funnel feeder campaign is and where it sits in your Meta Ads strategy

  • Why top-of-funnel purchase campaigns can be harder to convert right now

  • How to use engagement or video view campaigns to bring new people into your world

  • Why exclusions matter if you’re trying to reach genuinely new audiences

  • How this strategy can help build social proof on your existing ad posts

  • When to test a funnel feeder campaign, especially if your account is new, low volume or struggling with top of funnel sales

  • When not to bother with this strategy and where to put your budget instead

  • The key metric I’d add to your Ads Manager dashboard when testing this campaign

If your ads are feeling a little flat, this is a practical strategy worth testing. It gives Meta more signals, helps grow your warm audiences and can support the purchase campaigns already running in your account.

Ready to feel more confident with your Meta Ads?

If this episode has you thinking about your own ad account and what you could be testing next, eComm Ads Academy is now open for early enrolment.

It’s my 8-week small-group coaching program for e-commerce founders who want to understand their Meta Ads properly, make smarter decisions and stop relying on guesswork.

You’ll get instant access to the full learning hub when you join, plus live coaching, ad account reviews and support once the live round begins.

Early enrolment is now open, and the first 10 people who enrol before 30 June also receive a bonus 1:1 call with me.

Learn more and join here:
https://www.jodieminto.com/eaa