121. Outsourcing your Meta ads - the real cost breakdown (and how you could be losing thousands each month)
🎙️ Episode 121: How Much Is Outsourcing Your Ads Management Really Costing You?
If you’re currently paying someone to run your Meta Ads, or considering it, this episode is a must-listen.
Jodie breaks down a real client case study and the numbers behind why outsourcing often costs e-commerce founders more than they realise. It’s not just the monthly fee. It’s the profit you’re handing over… and the control you’re giving up.
📌 In this episode, we cover:
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Why outsourcing your Meta Ads can quietly drain your profits
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A real example: $2K ad spend + $2K agency fee + 25% cost of goods = a net loss
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The hard truth about ROAS (and why 2.5x still might not be enough)
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Why most small brands don’t need an agency, they need strategy, support, and confidence
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The simple reason you should never outsource the biggest revenue driver in your business
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Why managing your own ads isn’t as scary (or as hard) as you think
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What to do instead if you want profitable, consistent results
💡 Key takeaway:
Outsourcing sounds appealing, but for most e-commerce founders, it’s a profit leak. Ads are too important to hand over, especially when they drive up to 80% of your sales.
🔗 Want to learn how to confidently manage your own ads?
Doors are open now and the next live round starts 2 June 2025.
Inside, you’ll get:
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8 weeks of coaching and ad account support
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Lifetime access to 50+ bite-sized video lessons
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Real-time campaign reviews and feedback
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Plug-and-play templates and a custom ChatGPT ad-writing tool
📲 Got questions? DM Jodie on Instagram @iamjodieminto
Visit the full episode page here. www.jodieminto.com/podcast