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159. To Black Friday or Not to Black Friday? How to Choose the Right Offer for Your Online Store

Season #5

Should your online store participate in Black Friday this year? And if so, what kind of offer will actually make sense for your business?

In this episode, I'm helping you work through whether a Black Friday promotion is right for your brand, what your goal should be and how to choose an offer that attracts customers without unnecessarily sacrificing your margins.

Because Black Friday isn't just about discounting everything and hoping for a big sales weekend. It's an opportunity to clear slow-moving stock, attract new customers, increase your average order value or reward your existing audience.

In this episode, I cover:

  • How to decide whether your business should participate in Black Friday.

  • Using Shopify's ABC inventory report to identify slow-moving stock worth clearing.

  • Choosing the right promotion, from percentage discounts and spend-and-save offers to bundles, gifts with purchase and VIP early access.

  • Why your offer needs to be attractive, simple and easy for customers to understand.

  • Checking your margins before committing to a discount, particularly if you're planning to run paid ads.

  • How to avoid complicated promotions that frustrate customers or hurt conversions.

  • Making sure your marketing plan is realistic for the time and resources you have available.

FREE LIVE WORKSHOP: Your Profitable Black Friday Ads Plan

Once you've decided on your Black Friday offer, the next step is figuring out how to promote it.

Join me on Wednesday 4 November at 10:30 am AEDT for my free live workshop, where I'll walk you through how to approach your Meta Ads strategy during one of the most competitive and expensive advertising periods of the year.

We'll look at budgets, campaign strategy, creative and the numbers you need to understand before spending money on ads.

Register for the free workshop:

https://www.jodieminto.com/black-friday-ads-plan

A paid replay will be available if you can't attend live.

Connect with me:

Instagram: @iamjodieminto

eCommerce Scale Collective: www.jodieminto.com