143. How to Track What’s Actually Working in Your E-Commerce Business (with Triple Whale)
When you start running ads, using email marketing, posting on social media and trying to grow your online store, one of the biggest questions becomes this.
What is actually driving my sales?
Because when your Shopify, Meta Ads and Google Ads all show different numbers, it becomes very hard to know what is really working and where you should be investing more time and money.
In this episode, I’m joined by Adam Saunders from Triple Whale and we talk about attribution, tracking, and how e-commerce founders can actually understand their data and make better decisions as they grow.
We talk about why tracking has become more complicated over the last few years, why your numbers don’t match across platforms, and how to start looking at your data in a much smarter way so you can scale with more confidence.
If you are running ads, investing in marketing, or trying to scale your online store, this episode will help you better understand what is really happening behind your sales numbers.
In this episode, we cover:
- Why your Shopify, Meta and Google numbers never match
- What attribution actually means in e-commerce
- Why tracking has become harder over the last few years
- How to look at blended data instead of relying on one platform
- How understanding your numbers helps you scale with more confidence
- What founders should actually be tracking in their business
- How tools like Triple Whale help you see the bigger picture
- Why data becomes more important as your business grows
Resources mentioned in this episode
If you'd like to sign up and try Triple Whale, your welcome to use my Affiliate link here
Connect with Adam Saudners from Triple Whale here.
Learn more about the Mastermind here - 7-Figure Scale Collective
Explore more podcast episodes here.
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