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119. The Facebook ad changes you need to know in 2025

Season #4

 If your Meta Ads have been underperforming for months, you're not alone.

February, March and April were rough across the board. High costs. Low returns. And plenty of head-scratching.

But something’s shifted.

In May, we’ve seen a dramatic turnaround, some clients are getting the best results they’ve seen in six months. And it’s not just luck.

Meta has been quietly rolling out major changes behind the scenes. Some ad accounts have been switched over, others haven’t. And that’s exactly what we’re diving into in today’s episode.

Inside this episode, I’ll walk you through:

  • What’s changed with the removal of Advantage+ Shopping and the move to Advantage+ Sales campaigns

  • Why only some accounts have been affected so far (and what to look for)

  • What’s different with the new campaign structure, more control, more automation, and fewer manual options

  • Why detailed targeting, custom audiences and retargeting are fading fast

  • What to do now to make sure your ads stay profitable as Meta continues to evolve

If your ads have been expensive, inconsistent or just plain confusing this year, this episode will give you clarity and confidence moving forward.

👋 Want support getting your Meta Ads working properly again?

Come join me for Ads Boost Bootcamp, a free 4-part live training series for e-commerce business owners.

We kick off Wednesday, 14 May at 10am AEST.

Inside, we’ll cover:

  • How to structure your ad campaigns for profit in 2025

  • Whether you’re truly ready to scale with ads (and what to fix if not)

  • How to use Meta’s new tools without relying on outdated strategies

  • What’s actually working right now across dozens of client accounts

This is hands-on training delivered live across 7 days (with all replays available).

👉 Click here to register for free

If the bootcamp has already started, don’t stress, you’ll still get access to all the sessions inside the private Facebook group.

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