LIVE BLACK FRIDAY PLANNING WORKSHOP
The Profitable Black Friday Plan
Choose your offer. Run the numbers. Build your campaign.
A live 90-minute working session for e-commerce founders who want to make the most of Black Friday without discounting for the sake of it or giving away their profit.
Wednesday 14 October 2026
10:30am to 12pm AEDT, Sydney
Live online | 7-day replay | $17 AUD
A PRACTICAL WORKING SESSION
Leave with the key decisions for your Black Friday campaign mapped out.
Black Friday can generate a spike in sales, but a bigger revenue number does not always mean a better result for the business.
01
Your goal
Decide whether your campaign should focus on revenue, profit, customer acquisition, average order value or moving slow stock.
02
Your numbers and offer
Work out what you can afford to offer, choose your promotion and decide which products should feature.
03
Your campaign
Map what needs to happen before, during and after Black Friday across email, content and paid ads.
MEET YOUR HOST
Jodie Minto
I built, scaled and sold my own seven-figure fashion brand, so I understand the decisions behind running a profitable e-commerce promotion when margins, stock, advertising and cash flow all matter.
For more than nine years, I’ve coached and supported thousands of e-commerce founders to grow and scale their businesses. That includes helping many founders reach seven figures, and supporting others as they prepared to sell or exit their brands.
I hold a Bachelor of Business in Marketing and am a Certified Digital Marketer, Meta Certified Media Buying Professional and Certified Life Coach.
In this workshop, I’ll bring that experience together to guide you through the numbers, offer and campaign decisions behind a Black Friday plan that makes sense for your business.
BY THE END, YOU’LL HAVE:
A Black Friday plan built around your business and your numbers.
- A clear campaign goal
- Your sales, order volume and average order value targets
- Your maximum viable discount
- Your primary offer and products to promote
- A timeline for your email, content and paid ads
- The numbers to monitor once your promotion is live
You’ll make the decisions and start building the plan during the workshop.
LIVE ONLINE WORKSHOP
Wednesday 14 October 2026
10:30am to 12pm AEDT, Sydney
YOUR $17 TICKET INCLUDES
- Live 90-minute planning workshop
- Black Friday Profit and Promotion Calculator
- Offer Planning Worksheet
- Campaign Timeline
- Email and Content Planner
- Paid Ads Preparation Checklist
- 7-day replay access
