Goals & intention setting for 2025

Welcome to a Brand New Year – Let’s Set the Stage for a Powerful 2025!

As the calendar turns and a brand new year begins, I hope you’ve taken a moment to pause and celebrate all that you accomplished in 2024. Whether your wins were bold and visible or quiet and deeply personal, every step forward deserves recognition. Hopefully, you welcomed the new year surrounded by people you love, with a sense of reflection and gratitude—and maybe even a glass of bubbly in hand—as you honoured the progress you made and the Goals & intention that guided you along the way.

But now, here we are—2025 has arrived. And with it, the usual wave of energy, expectation, and perhaps even a little pressure. You might be finding yourself reflecting on what didn’t quite get done last year. Maybe there were goals you set that fizzled out, projects that never got off the ground, or plans you kept putting off for “someday.” You’re not alone in this—this is the cycle so many business owners, entrepreneurs, and creatives find themselves in each January.

A Fresh Start Doesn’t Require Perfection—It Requires Intention

The beginning of a new year feels like a blank slate—a fresh start full of possibility. It’s a time filled with hope, excitement, and renewed energy, but it can also feel overwhelming. We often get caught up in the rush of setting bold, sweeping resolutions like “double my revenue,” “completely rebrand my business,” or “finally launch my dream offer.” While dreaming big is powerful (and something I always encourage!), the true transformation happens when those dreams are anchored in clear Goals & intention—when you take those lofty ideas and break them down into practical, actionable steps you can actually follow through on.

Without a clear plan, those inspiring goals can start to feel intimidating. That initial spark of motivation fades quickly when reality sets in and we’re not sure where to begin. Before we know it, it’s mid-year and we’re still spinning our wheels, wondering why we feel stuck again.

Let’s Break the Cycle

What I’ve learned over the years of running my own business is this: clarity and structure are often the missing links for so many entrepreneurs. Vision on its own isn’t enough. You need a strong, strategic foundation built around clear Goals & intention, along with a process that helps you bring those goals to life—step by step. Whether you’re a solo business owner, leading a small team, or scaling a growing brand, taking time for a yearly check-in rooted in Goals & intention is a powerful way to create real momentum.

Let’s explore how you can do that this year—without the pressure, confusion, or burnout.

1. Revisit Last Year Before Racing Ahead

Before setting new goals, it’s important to take stock of what worked—and what didn’t—last year. This isn’t about being critical or focusing on what you didn’t do. It’s about learning from the past so you can make more aligned decisions for the future.

Ask yourself:

• What were my biggest wins in 2024?

• Which strategies or projects felt energising and aligned?

• What drained my energy or didn’t bring the results I hoped for?

• Where did I invest my time, money, and energy—and what was the return?

This kind of honest reflection can reveal powerful insights. Often, we carry old habits, services, or business models into a new year simply out of momentum or comfort. But real growth requires you to pause, evaluate, and decide intentionally what gets to come with you into this next chapter.

2. Set Meaningful, Aligned Goals & Intensions

Once you’ve reflected on the past year, it’s time to look ahead.

Rather than setting generic goals like “make more money” or “grow my business,” get specific and personal. Think about what truly matters to you. Your goals should reflect your values, your vision, and the kind of life you want to create—not just the metrics that sound good on paper.

Try breaking your goals down into the following categories:

• Financial goals: What revenue targets make sense for your current business stage? What’s your desired profit margin? How will you track your numbers monthly?

• Offer and product goals: Are you launching something new? Improving an existing service or product? Retiring anything that no longer aligns?

• Client and community goals: What kind of clients do you want to attract? How do you want your audience to grow and engage with your brand?

• Personal and lifestyle goals: How many hours do you want to work each week? What kind of schedule supports your health, family life, and wellbeing?

• Learning and growth goals: What skills do you want to develop this year? What support, courses, or training will help you get there?

Be sure to break down each larger goals & intensions into quarterly or monthly milestones. The smaller the steps, the more likely you are to actually take action.

3. Build the Right Team and Support System

Even if you’re running your business solo, you don’t have to do it all alone. In fact, you shouldn’t. One of the quickest ways to burnout is trying to be the visionary, the tech person, the marketer, the copywriter, the customer service rep—and everything in between.

As you map out your goals & Intentions, ask:

• Who do I need on my team (whether full-time, part-time, or freelance)?

• What tasks or areas of the business am I ready to delegate?

• Who can support me emotionally or strategically—a coach, mentor, or mastermind group?

Having a support system not only gives you accountability—it reminds you that you’re not alone in the messy middle of growing something meaningful.

4. Prioritise Marketing with Intention

No matter how great your offers are, people can’t buy from you if they don’t know you exist. And yet, many business owners approach marketing with a kind of “set it and forget it” attitude—posting here and there, running occasional ads, or launching sporadically without a long-term strategy.

Ask yourself:

• What’s my overarching marketing strategy for the year?

• How am I building awareness, trust, and desire with my audience month to month?

• Am I leveraging the right platforms for my ideal clients?

• What email funnels, content strategies, or collaborations could amplify my reach?

Marketing is a long game, and it works best when you plan it in layers—brand awareness, lead generation, nurture, and conversion. A strong marketing plan is one of the most empowering things you can do for your business.

5. Keep Yourself in the Equation

One of the most overlooked pieces of business planning is the person running the business—you. Your energy, mindset, health, and passion are critical to everything you create.

So ask:

• What do I need this year to feel supported, energised, and fulfilled?

• How will I take care of my mental, emotional, and physical wellbeing?

• How will I build in breaks, rest, and creative time?

• How will I celebrate the small wins—not just the big ones?

The more you invest in yourself, the stronger your foundation becomes for serving your clients and growing sustainably.

6. Make It All Visible and Trackable

Goals & intentions are great—but if they live only in your head or on a sticky note, they’ll quickly get lost in the day-to-day demands of life and business.

This year, create a system to track your progress. Whether it’s a digital dashboard, a physical planner, or weekly CEO check-ins with yourself, make space to stay connected to your intentions. Celebrate progress, adjust as needed, and keep your goals visible so they don’t get buried under busy work.

It’s Your Year—Step into It with Clarity and Confidence

2025 holds incredible potential—not simply because it’s a “new year,” but because it’s a fresh opportunity to lead with clarity, purpose, and aligned Goals & intention. You have the power to decide how you show up, how you lead your business, and how you shape the life you truly want. This is your time to build something that not only supports your lifestyle but also lights you up from the inside out.

Don’t let another year pass by spinning your wheels, feeling overwhelmed, or unsure where to place your focus. With the right Goals & intention, you can feel grounded, empowered, and genuinely excited by the work you’re doing.

Want deeper guidance and proven tools to help you reach your goals this year?

Check out my courses at https://www.jodieminto.com/courses—they're designed to support you with real strategies, clarity, and the step-by-step guidance you need to move forward with purpose.

Here’s to an extraordinary year ahead.

You’ve got this. 💫