Facebook ads for beginners
Let's discuss Facebook Ads for Beginners.
Are you using Facebook Ads or wanting to get started?
STOP BOOSTING POSTS - please, just stop.
It’s easy to fall into the trap of hitting that little blue ‘boost’ button. Facebook makes it look so simple—just a few clicks and your post is “reaching more people.” Tempting, right? Especially when you’re new to it all.
But here’s the truth: boosting posts isn’t the most effective way to advertise. In fact, it’s one of the most common mistakes we see with Facebook Ads for Beginners. When you boost a post, you’re not using Facebook’s full ad system, which means your targeting is limited, your goals are vague, and your budget might be going to waste.
You could be showing your ad to the wrong audience—people who will scroll right past it—or worse, people who were never your ideal customer to begin with.
That’s why learning how to create your ads properly, from the ground up, is so important. When you take the time to understand how to build a campaign inside Ads Manager, you unlock powerful tools: custom targeting, multiple ad formats, clear objectives, and real data that helps you improve your results over time.
This is what Facebook Ads for Beginners is all about—learning the foundational steps so you can start running ads that actually reach the right people, generate interest, and drive sales without wasting your budget.
So if you’ve been boosting posts and wondering why you’re not seeing results, don’t worry. You’re not alone, and you’re not doing anything wrong—you just haven’t learned the right way yet.
Start by watching this video. It will walk you through the basics and show you how to create real, effective ads. From here, you’ll gain the confidence to move beyond boosting and start using Facebook Ads the way they were meant to be used.
Creating your Facebook ad isn't actually that scary. Promise! There are just a few key components you need to know and then you are all set to start reaching those customers and making those sales. So let's begin...
Key components of Facebook Ads for Beginners
1) A Great quality photo.
Of your product.... that is eye-catching and appealing to your customer. Don't use a stock photo (unless you are a service-based business - then it's ok... just). Better still arm yourself with a few in different shapes and sizes. If you are going to create a single image Ad you will need a landscape (ie rectangular) image. If you are going to create a carousel ad (showcasing many products) or an Instagram ad, you will need square images.
2) Compelling copy
What is it your selling? What problem are you solving for your customer? What is the transformation will they go through once they buy your product? Think outside the box.
For example, a bikini company isn't just selling swimsuits. They are selling sexiness, glamour, confidence on the customers next beach holiday
3) A call to action
What action do you want your viewers to take? Click the link below to see your latest collection? Click 'Shop Now'? Watch your video? Sign up? Make it crystal clear what action and next steps you want your ad viewers to take.
4) Know your audience (targeting)
Understanding your audience is one of the most important steps in running successful Facebook Ads for Beginners. Without it, your ad could end up in front of the wrong people—like your cousin Rob in Kempsey—instead of your actual customers. And let’s be honest, Rob’s probably not buying.
If you're ready to take the guesswork out of your ad strategy, watch the video, drop any questions you have in the comments, and keep an eye out for the next tutorial: ‘How to Install Your Facebook Pixel on Your Website’. (Yes, that’s where your Facebook Ninja skills really kick in!)
