5 ways to increase traffic
"How to increase traffic in website?"
For online business owners and entrepreneurs, this is the holy grail.
"How do I rise above the rest and make those all-important sales?"
The problem most of my clients face is not how to set up a website, blog or even start an IG grid; it's about how to drive consistent traffic to their digital shopfront. SO where do you turn? What do you do?
How do you get "your" people to notice and find you!
Here is where I can help...
SEO
If you’re not actively using SEO, you’re missing a huge opportunity to grow your online presence. Increase traffic SEO strategies don’t have to be technical or overwhelming. If I can wrap my head around it, you absolutely can too!
Anyone can learn the basics—and the dos and don’ts—of SEO. It’s one of the most effective ways to increase traffic to your website consistently and sustainably.
And while things like H1 and H2 tags do matter, SEO today is more about creating clear, high-quality content that’s easy to read and provides value to your audience. Google’s algorithm updates in recent years have shifted toward rewarding helpful, user-friendly content—so focus on that.
If you’re using WordPress, be sure to install a plugin like YOAST SEO, which helps guide you through key optimisations like adding meaningful meta descriptions to your blog posts and pages. These little snippets appear under your URL in search results and act like mini-billboards—inviting people to click and learn more.
By applying even a few simple increase traffic SEO techniques, you can boost your visibility, attract the right audience, and grow your website traffic in a way that actually lasts.
Social Sharing
Everyone knows that Instagram is a wildly popular platform for sharing and connecting.
Yet few people truly leverage Instagram to how to increase traffic in website. When you create new content, even if its an update to an existing page or blog post on your website, SHARE it across all your social media touchpoints.
Use relevant hashtags and consider sharing multiple times across your networks. This might be sharing twice the first week, once the second week, and then monthly after that. Test what frequency works for your audience and use it to drive your viewers to your website.
Email Marketing
While traffic it's self is fabulous to have, it will literally be useless if you're not capturing those people as leads to pop into your sales funnel and EDM lists, which will help you sell your products and services on autopilot.
Yes, I know it can be tough to email your customers or clients on a regular basis, but email remains the strongest method of communicating with your customers PLUS it has the highest conversion rate when compared to organic traffic and social media.
Include links to recent content pieces, new products, reviews and if you are in e-commerce, sale items or new pieces.
Email marketing is about consistency to try to create a format that you can easily replicate weekly, fortnightly or monthly.
Be sure that you have plenty of opportunities for your customers to join your mailing list on your website. Use opt-in boxes on blog posts or product pages, and add a feature area to your homepage.
Paid Advertising
It's hard to go past Paid Advertising for a quick way to push traffic to your website - but I do caution you to use paid advertising wisely or you can spend $$$ and see little results. Be sure to implement things like Facebook and Google tracking pixels to determine the effectiveness of your ad spend.
If you are new to Facebook Advertising, check out my free tutorial on creating your first advertisement here.
Other Paid Advertising options to consider are Google Adwords, YouTube, Instagram, or even banners on other websites that are relevant to your target market.
Check your Analytics
Understanding your analytics and checking them on a regular basis is key.
Make sure you have all your marketing tracking links installed (Eg: Facebook Pixel) and monitor the performance of your activities.
If a particular channel is not succeeding, drop it and double down on the areas that are working.
Use your analytics to help create your content strategies or future product plans.
What are people reading or responding too? Why?
I also suggest keeping an eye on your demographics!
Are the people viewing your website who you thought they were? For example, if your target market is ladies aged 25 to 35, but you notice a large portion of your viewers is perhaps age 60, is there an opportunity there for you?
Looking for more strategies to boost your website traffic?
Check out our courses here.
