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How a Facebook and Instagram Ads Campaign Can Transform Your eCommerce Business

If you’ve been running your online store for a while, you’ve probably realised that traffic—website visitors—is the lifeblood of any eCommerce business. The truth is, only 1-2% of your visitors will make a purchase. That means for every 100 people visiting your website, you might only make one sale. In other words, eCommerce is a numbers game: the more eyes on your website, the more sales you will generate.

So how do you consistently get more traffic? The answer is simple: a well-structured Facebook and Instagram ads campaign. Paid social media ads are one of the fastest ways to increase traffic, conversions, and ultimately, sales. With most of your target audience already on Facebook and Instagram, you can reach them directly and effectively.

Why a Facebook and Instagram Ads Campaign Works

I want to share the results one of my clients achieved with my $97 One-Ad-Wonder program. She was making just $1,400 per month in sales, often supplementing with weekend market stalls. After implementing her first Facebook and Instagram ads campaign, she increased her sales to $12,000 per month. Within four months, her ads were driving $90,000 per month, and nine months later, she reached $116,000 per month.

The only change? She used Facebook Ads. This illustrates the power of a strategic Facebook and Instagram ads campaign in scaling an eCommerce business. If you’re willing to learn, you can take your $30,000/year business to $1 million/year.

Why You Should DIY Your Facebook and Instagram Ads Campaign

Outsourcing your ads to an agency can be costly, and you may not fully understand the strategies or results. A DIY Facebook and Instagram ads campaign allows you to control the entire process, track results, and optimise campaigns in real-time. Investing in your ad skills is one of the best decisions you can make for your business.

If you want to master your campaigns, my eComm Ads Academy teaches you step-by-step how to run a Facebook and Instagram ads campaign yourself, from setting up the pixel to optimising creatives and audiences.

Are You Ready for Paid Social Media Ads?

Before diving into a Facebook and Instagram ads campaign, consider these prerequisites:

1. Profit Margins: Your product price must cover the cost per sale for your ads. Without adequate margins, a paid campaign will not be sustainable.

2. Facebook Pixel: The pixel is critical for tracking results. Many businesses fail because their pixel isn’t installed correctly, leaving them without meaningful data.

3. Testing Budget: Paid campaigns require testing. You’ll need funds to optimise your campaigns over time and reduce your cost per sale.

4. Offer and Website Readiness: Ensure your offer is compelling and your website is fully optimised. Poor user experience or unappealing pricing will hinder campaign success.

How to Use a Facebook and Instagram Ads Campaign

There are multiple ways to use paid ads effectively:

1. Prospect for New Customers

Evergreen ads consistently drive new traffic to your website, increasing brand awareness and generating new leads daily.

2. Promote Special Offers

Use time-sensitive promotions to attract both cold and warm audiences with urgency and excitement.

3. Build Your Email List

Lead generation campaigns allow you to collect email addresses through offers, freebies, or discounts, nurturing visitors into buyers.

Three Key Components of a Successful Facebook and Instagram Ads Campaign

1. Choosing the Right Objective

Align your ad objective with your business goals. For eCommerce, “Sales” is typically the preferred objective because Facebook’s algorithm targets users most likely to buy, unlike “Traffic,” which attracts casual browsers.

2. Selecting Your Audience

Cold audiences haven’t interacted with your brand before, while warm audiences are already familiar with your business. Start with broad targeting and let the algorithm optimise over time.

3. Compelling Ad Copy and Visuals

Your ad must grab attention, overcome objections, and communicate the benefits of your product. Test multiple creatives—videos, carousels, slideshows, and static images—to see what resonates with your audience. A strong landing page is just as important to convert clicks into sales.

Troubleshooting Your Campaign

If you’re struggling, check the Facebook Ad Library for inspiration. Observe competitors, but don’t copy—use insights to refine your own Facebook and Instagram ads campaign.

Getting Started

Now it’s over to you to get started on your own Facebook instagram Ads journey.  If you want some inspiration to improve your copy and strategy, download 7 Steps for Ad Success to get started crafting a successful ad campaign of your own.