3 quick easter campaign ideas to drive sales

Easter is only days away, and if you haven’t put together any Easter campaign ideas to drive sales - it’s not too late.

It doesn’t have to be anything super lavish or special, but riding the bandwagon of Easter goodwill and relaxation is key to making some last-minute sales.

Every Easter shows a significant rise on year-on-year spending, with every year to be no different. In fact, with borders closed and the economy back on the rise, locals are expected to spend more than ever on festivities.

Don’t you want a slice of that pie? Here are three quick-fire Easter campaign ideas to implement before the chocolate-induced celebrations begin.

Use your emails to spread goodwill

Easter is about family time, making memories, and ultimately being together. If this aligns with your branding, use it to your advantage with thoughtful ideas to drive sales. Incorporate images of celebration and unity to inspire feelings of connection, and naturally weave your product range into the narrative.

Personally, I’m ensuring a signed, letter-style email goes out to my audience wishing them a joyful Easter, thanking them for their support so far, and including a cheeky discount to encourage a little self-treating over the break.

Create a specialised, Easter-themed landing page

Easter is about family time, making memories, and ultimately being together. If this aligns with your branding, use it to your advantage with thoughtful ideas to drive sales. Incorporate images of celebration and unity to inspire feelings of connection, and naturally weave your product range into the story.

One of the simplest yet most effective ideas to drive sales is to create a specialised, Easter-themed landing page. This can be done in minutes using your eCommerce platform, just curate a collection of Easter-relevant products in one place. Go as light or as detailed with the design as you'd like, but be sure to optimise it with relevant keywords like “Easter gifts,” “last-minute Easter gifts for family,” or “Easter item to take to a family gathering.” Then, use this landing page across all your Easter marketing so customers can easily browse and shop.

Personally, I’m making sure a signed, letter-style email goes out to my audience—wishing them a joyful Easter, thanking them for their support, and including a cheeky discount to encourage a little self-treating over the break.

Run an Easter-themed ad campaign

Use that collection or landing page to set up a timed ad set with any Easter-themed products, imagery and copy and push a little money behind it to your target audience.

You won’t target any super organised Nancies with these ones but the last-minute crew who forgot to get something for that gathering are ideal.

... or those sitting at home scrolling, unable to move from their chocolate and hot cross bun gluttony, might be your target audience? Would a 20% one-day-only-treat-yourself sale do the trick?

Perhaps reminding your audience that they’re still getting paid (provided you have insight that they’re working folk) to access that righteous “I deserve this!” response?

Whatever you do, doing something is better than nothing, and these 3 quick Easter campaign ideas to drive sales for your online business may just get you a few extra customers you wouldn’t otherwise have. Happy Easter and happy selling.

Need help with other campaign ideas to drive sales? Let's chat.

Jodie
xo