Scaling your e-commerce brand
shouldn’t feel this hard.
You’re doing all the things—launching new products, running ads, posting on social media—yet your revenue still feels stuck, and scaling to $100k months seems out of reach.
The truth?
Most e-commerce founders are making costly mistakes that keep them spinning their wheels.
I’ve been there. When I started scaling my own fashion brand, I wasted time and money chasing new products, trying to be everywhere with my marketing, and doing everything myself. It wasn’t until I simplified my approach—focusing on what actually moves the needle—that I hit consistent 6- and 7-figure months.
In this free guide, I’ll break down the 3 biggest mistakes that are keeping you stuck—and exactly what you need to do instead to scale to $100k+ months profitably and sustainably.
Inside, you'll discover:
- The #1 inventory mistake that’s killing your cash flow—and how to fix it by leveraging one hero product or category
- Why doing all the marketing is a recipe for burnout (and the high-impact strategy you should focus on instead)
- The missing piece that’s preventing you from scaling smoothly—so you can finally step into the CEO role and work smarter, not harder
This isn’t another fluffy business checklist—it’s a proven approach to scaling smarter, not harder.
Ready to stop spinning your wheels and start scaling?
Download the free guide now and take the first step toward $100k months.
Hi, I'm Jodie Minto
Not too long ago...
I was living in Dubai with my husband and two young children, feeling completely burnt out from my corporate job. I craved more freedom, more flexibility, and a business that actually excited me—but at the time, I had no idea where to start.
Then, on a trip back to Australia, I spotted women wearing beautiful, flowy summer kimonos. That moment sparked an idea—a fusion of East and West, inspired by the Arabic abaya and Japanese kimono. I couldn’t shake the feeling that I was onto something.
And so, my e-commerce journey began.
I founded iland co. and started selling at local markets. The response was incredible—my kimonos flew off the racks, and I knew I had something special. But there was a problem: I was still juggling a full-time job and spending weekends at markets. I couldn’t keep up the pace forever.
So, I took the leap and launched an online store. I was ready for sales to roll in. And then… nothing. Not a single order. I quickly realised that just having a website wasn’t enough—I needed a strategy to get people to find it and buy.
Determined to make it work, I dove deep into learning everything I could about e-commerce, marketing, and conversion strategies. I invested in courses, hired mentors, and tested (and failed) more times than I could count.
THEN I REALISED...
Scaling an e-commerce business isn’t about working harder or offering more products—it’s about having a system that brings in the right customers, turns them into buyers, and keeps them coming back.
So, I stopped guessing and started focusing on what actually moved the needle:
✔ Designing a hero product that customers raved about and returned for.
✔ Creating a marketing system that didn’t rely on one platform or strategy.
✔ Optimising my website and customer journey so every visit had the best chance of converting.
I HAD CRACKED THE SCALE CODE...
I watched my sales grow from $5K months to $10K, then $20K, $50K, $100K, and beyond. Eventually, I built a 7-figure brand that I successfully sold for a great return.
AND I WANT THE SAME FOR YOU.
Now, I help e-commerce founders like you scale smarter—not by doing more, but by doing what actually works. If you’re ready to build a lean, profitable business that grows sustainably without taking over your life, you’re in the right place. Let’s make it happen.
Some of my recent awards:
Places I've been featured in:
Take a look at some of my clients results:
As trusted by:
I have increased my sales by 150% in 6 months all from Jodie's guidance.
I LOVE the Mastermind with Jodie!
It has added so much value to my business taken it to places where I couldn't even have imagined. I have also learned so much, increasing my knowledge in so many different areas. Jodie and the group keep me accountable and I feel like I have a team of cheerleaders.
I look forward to every Tuesday and look forward to how much more my business will grow with Jodie's guidance. I literally feel like she has changed my life.
I have increased my sales by 150% in 6 months all from her guidance! I was ready to fold my business as I felt I had tried everything (including “the best” agencies) but now I am kicking goals that I could have only dreamed of.
I am being held accountable getting more things done in the last few months than I have in the last few years.
I love the weekly meetings with likeminded business women and the guest speakers have been fantastic so I have been able to improve all parts of the business. I am never letting her go!
Louise Carter - baby luno
I've smashed my business goals, experiencing record-breaking months
When I first started working with Jodie, I was seeking direction and clarity to scale my e-commerce business. What I found was so much more than just a coach – I found a strategic partner who truly understands the key strategies of growing an online business.
What sets Jodie apart is her deep background in the fashion industry, which immediately created a sense of connection and understanding. Her expertise goes beyond generic advice; she brought in specialised experts in critical areas like Google ads, and email marketing, providing a comprehensive approach to business growth along with her own expertise in Facebook Ads
The impact of her coaching has been nothing short of remarkable. Since joining her program, I've consistently smashed my business goals, experiencing record-breaking months and weeks. More importantly, I've gained something invaluable – confidence. I now feel equipped and empowered to make strategic business decisions that drive real growth.
Jodie's coaching has been a game-changer. She doesn't just offer advice; she provides a roadmap to success, confirming that I'm on the right path and giving me the tools to keep scaling my business. For any e-commerce entrepreneur looking to take their business to the next level, I cannot recommend her highly enough.
Peta Jefferies - Rock Olive
My Revenue increased by 447.47% and my average dollar order increased by 45.99%
I first came across Jodie through a Facebook ad for a free webinar.
I joined up and she opened the call with I make xx amount of money online through my fashion business per year. I hated going to markets so I had to make online sales work.
In the first couple of weeks of working together, utilising a bunch of strategies my online traffic improved by 164%.
My Revenue increased by 447.47% and my average dollar order increased by 45.99%
I have now been working with Jodie for 2.5 months, during this time my online traffic (compared to before working with Jodie) has improved 960.7%, my revenue by1215.03% and my average dollar order continues to sit at an improved rate of 45%.
Jodie has been an epic mentor. She is especially good at the practical application of FB ads, traffic generation and customer nurturing.